| BUSINESS TODAY: March 1998 to August 1998
 Aug
22, 1998
Unmade In India
Are we picking the wrong products? Chasing the wrong global markets?
Targeting the wrong end of value-addition? Relying on the wrong policies?
Why are our exports shrinking? Why is India's exports ship threatening
to sink mid-sea?
Interview: Mohan Guruswamy, Advisor
to the Union Finance Minister
 Aug 7, 1998
TPM: The Philosophy
of the Zero
Zero loss. Zero breakdown. Zero defect. Zero accident. Those
are the four goals of Total Productive Maintenance, making it the best
management philosophy to deploy in recessionary economy for Total Profit
Management.
Economy: Recovering to a Recession
 July 22, 1998
The SuperCEOs
In the last ten months, five Indian managers have taken over
as CEOs of the world's biggest corporations. Is there an I-For-India factor
that is propelling them to the top? Business Today tries to find out the
reasons behind this new trend.
Personal Management: Don't Trip on
Travel
 July 7, 1998
The Tiger & the Dragons
Corporate India is on the prowl in Asia, scouting for assets,
technology, distribution channels, sourcing and trading-bases. How can
India Inc. take advantage of the Asian crisis? A strategy routemap.
Case Studies: The Rigours of Relationship
Marketing
 June 22, 1998
The Coming Crash
If you thought the 1,370-point drop of the Sensex,
from 4,332 on April 22 to 2,962 on June 16, 1998 was it--Be warned. Actually,
the Great Bear Market of 1998 has barely begun. And going by the current
state of economy, the worse is yet to come.
Investigation: The Return of Scamprogetti
 June 7, 1998
Why is this Man Smiling?
Industry isn't going to recover quickly. Inflation could shoot
up. The stockmarkets will stay bearish. Protectionism is back. And the
global sanctions will hurt. Just why is Union Finance Minister Yashwant
Sinha still so sanguine about the post-Budget '98 economy?
Interview: Yashwant Sinha
 May 22, 1998
The Paradox of Sentiment
A trade policy hasn't been able to do it. A credit policy hasn't
been able to do it. A nuclear test hasn't been able to do it. What remains
to be seen is: will Budget 1998 be able to revive our sentiment?
Excerpts from Vajpayee's first speech
on economy
 May 7, 1998
The Best B-Schools
BT presents India's definitive Business-school ranking.
Restructuring IIM-A
The India Institute of Management, Ahmedabad, is rated the country's best
B-school, but how long will it stay on top?
Will Max capitalise on the cellular
sell out?
 April 22, 1998
Marketing to the Superich
They are richer than marketers believed. But they're also much smaller
than marketers believed. A path-breaking new study of India's most affluent
customers busts the myths that made super-premium brands taste failure.
Interview: Yashwant Sinha
 April 7, 1998
Banking on Merger-O-Mania
Universal banks, which offer a portfolio of financial services, have greater
chances of competing than traditional banks. The bigger the capital base,
the bigger the risk a bank can take. BT presents the routes of survival.
A guide.
BJP's National Colour of Swadeshinomics
 March 22, 1998
Management Fads
Accused of being shrink-wrapped, transitory, over-hyped,
and irrelevant, management theory is being reviled as nothing more than
a fad. The fault, however, lies in the application, not in the ideas.
A debate.
The CEO's Guide to Bharatiya Janata
Politics
 March
7, 1998
M & A As Strategy
Marked by the advent of the hostile takeover, the third Merger & Acquisition
wave of corporate India is gathering momentum. What must CEOs do to mesh
their M & A moves with their strategy? An acquirer's guide.
Are HLL's Gains Only Lakme's Losses?
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