| BUSINESS TODAY: September 1998 to February 1999
 Feb 7, 1999
The Transmutation of Telco
The truck-maker will never be the same again. Out goes the old, vertically
integrated, top heavy model, bumped aside by a competence-centric integrator
that will leverage its knowledge of supply and demand chain management
to invade the global market with a portfolio of cars.
Case Study: The Case Study of The
Case Study
 Feb 22, 1999
Nucleus Marketing
Meet the Nuffies. He's a husband/father who's letting go of his authoritarian
and sharing power with his family. She's a wife/mother who's living for
her own pleasure and not just to serve the demanding members of her family.
They are the daughter/son/companions whose voices in the family's consumption
decisions are getting louder. How
should you sell to them? A modern marketer's manual.
Budget 99: Budgeting For a Deficit
of Growth
 Jan 7, 1999
The Theory and Practice of
Total Cost Management
Total. Because it subsumes everything and everybody. Cost.
Because its cyclops-like eye is trained only on the denominator. Management.
Because the aim is not mindless cutting, but intelligent optimisation.
The Business Today Seventh Anniversary issue is a dedicated
tome on the theory and practice of total cost management (TCM), a field
guide to
the coming millenium for the CEO Who Sees Costs as Advantage.
 Jan 22, 1999
The New Core of the Corporation
Is that a value adding or a value destroying head office that you've established
at the centre of your group? BT presents the CEO's guide to his new office.
Investigation: From Akai to Aiwa: The Baron's Last Stand
 Dec 7, 1998
The Mutual Tragedy
Doubious investment strategies, reckless promises, and near-bankruptcy
have all but killed off middle-class India's favourite investment-vehicle.
Corporate Front: Can Siemens Power Back Into The Black?
 Dec 22, 1998
The Best Cities
What makes a city a business bastion? Or makes a business a cluster? Indian
cities have been caught in thee vortex of business transformation even
as its social infrastructure has become a metropolis' biggest
competitive advantage.
The Interview: N Chandrababu Naidu
 Nov 7, 1998
The Best Banks
The traditional equations of excellence in the banking business remain
unchanged although the private sector stars and the public sector stalwarts
have begun bettering the bastions of the foreign banks. The BT Best Banks
'98 reveals the surprises and the setbacks for India's banks. A BT-KPMG
Peat Marwick Research Project.
Indian Banking: Time for a Renewal
 Nov 22, 1998
Total Quality Ltd
The historic story of how Sundaram-Clayton beat the world to win the Deming
prize.
Interview: Venu Srinivasan, CEO, Sundaram-Clayton
"Excellence is moving target".
Case Studies: The Rigours of Relationship
Marketing
 Oct 7, 1998
The New Balance Sheet
If you really want to woo the shareholder, should your balance-sheet be
opaque, dismissive, and ill-informed? Bowing to the demands of the ultimate
stakeholder, companies like Infosys Technologies, Reliance Industries,
Dr Reddy's Laboratories, and a host of others are presenting transparent
and total pictures of themselves through the New Globalised
Balance Sheet. An audit.
Interview: Peter Cochrane, Head
of Research, BT
 Oct 22, 1998
Rules of Recession Marketing
Sure, the economy has slowed to a crawl, and the suddenly-canny, budget-conscious
housewife isn't splurging. But sharp marketers can still turn the recession
to their advantage by changing the rules of the marketing game.
The Four Ps of Recession Marketing
 Sept 7, 1998
The BT 500
Managing Value
Invert the way value is regarded--and it becomes an objective manifestation
of a company's SWOT. And, therefore, a way of dynamically evaluating corporate
strategy. The CEO's toolguide.
 Sept 22, 1998
Patent--Or Perish!
Protect your intellectual property--or die. Respect others'--or retire.
Invest in knowledge--or fail. Since the New Patents Regime may be only
15 months away in India, unless you deploy your patent-management strategies
today, you may not be in business tomorrow. Everything you always wanted
to know about patents, but were afraid to ask. A CEO's
Guide.
Interview: Stig Arne Mattsson,
CEO, Intentia International
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