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INTERVIEW
"There Will Always Be Rogue
Traders"Raj Bagri, the CEO of
the Metdist Group, describes the real role that traders play in international commodities
trading.
By George Skaria
He has a heart of metal.
68-year-old Raj Bagri, famous as the first non-Anglo Saxon Chairman of the London Metals
Exchange (LME), has spent 40 years trading. In a rare interview with BT's George
Skaria, the chairman of the Metdist Group, whose net worth is estimated at
£80 million, explains the nitty-gritties of managing in the dynamic commodities trading
business:
Q. Mr Bagri, the world of commodities trading is,
globally, rather dangerous. In the 40 years that you have been in this business, how have
you ensured that you don't get hurt?
A. Commodities-prices, by their very nature,
are highly volatile. And people are tempted to speculate in them. So, the most important
issue is that of managing the risks. No matter how good your systems are, if you allow
them to be over-ridden by your greed or gaming instincts, you are heading for trouble.
For, sooner or later, you will get hurt. My own philosophy is that the key job of a global
trader is to add value--and not to, what we call, lift a leg. Which means that you go long
or short, and then, over the medium term, cover it up in either direction at a better
price in order to make your margins. I do not believe that is good and prudent business;
you should always structure your business in such a manner that you do not have to lift a
leg.
But, as a trader, can you really do that?
Well, the best way to do that is to create a place for
yourself between a buyer and a seller, and provide a service that is useful to both of
them. In the metals business, both producers and buyers have goals and aspirations, but
different ones since their interests are hardly identical. We can come in and play a role
in satisfying both their needs by taking up the risk-element from both sides. However, it
is critical that you do not retain it yourself, but use an international
hedging-medium--like the LME--to offload that risk.
You have been the Chairman of the LME for 6 years
now. Has it changed in recent times?
Business on the LME has increased a thousand times in the
last decade; its daily turnover is nearly $10 billion (Rs 42,000 crore). LME contracts
have been regularly updated to keep them relevant to the needs of global industry. For
example, the scope of our options contracts has been widened: we are now introducing a new
silver contract, and another which will permit trading in an index made up of a range of
metals traded on the LME.
How exactly do you manage risk to everyone's benefit?
When you, as a trader, try to satisfy the aspirations of both
the buyer and the seller, you do not do that by carrying that risk yourself. For example,
you do not start gambling on the price of copper in the hope that it will go up. The
aspirations of both the buyer and the seller may be different at that point of time: the
producer may want to get paid quickly, and the customer may want the maximum credit. It
will be your ability as a trader to get both done. That is the risk, which you will have
to bear. However, it is not a price-risk; it is a risk related to your knowledge of the
customer and what he will do. You are acting like a banker to him; if you do not have such
a facility, you should discount it with a bank. But carrying market risk is a cardinal sin
in our business. In Metdist, for example, we do a lot of physical trading activity, but we
use our seat on the LME to manage and understand what the risks are. We also use the
experience on the commercial side in our manufacturing side but, again, not by taking a
market view.
What is the one factor that is critical to being a
successful trader in the international commodities business?
You must always hedge your risks. Even in unstructured
markets, there are ways to structure your business so as to remove the elements of
gambling. For instance, you should always spread the risk across markets, customers, or a
portfolio of metals. There is no magic formula; it is instinct, experience, and
discipline. In this business, people get into trouble because they get mesmerised. Why did
Sumitomo Corp. lose $2.56 billion (Rs 10,752 crore)--not petty cash for even a company of
its size--in 1996? It happened since its management shut its eyes to the speculative
profits that were being generated. In the process, it loosened its managerial and
operational discipline.
In this context, may I ask why it is that scandals
have rocked international trading--be it stocks, commodities, or metals--in the 1990s?
Trading is big business, and there will always be attempts to
try and manipulate the markets for short-term advantage. This imposes an obligation on
exchanges to have strict and transparent rules on what is--and isn't--acceptable
behaviour. However, the responsibility also lies with the senior managers of the
participant-companies. Most scandals are a result of the greed of individual managers, and
the lack of internal controls within companies. If managements exercise proper control,
the chances of scandals fall.
What should the Indian trader do in the new
environment?
With the liberalisation of India's export-import policies,
the trading business has fundamentally changed in this country. In the case of
metals--like aluminium, copper, and zinc--domestic production capacities have increased.
This has, obviously, reduced the need for traders because producers are dealing with users
directly. So, Indian traders have no choice but to adapt to these changes. They have to
make themselves relevant to the needs of producers, fabricators, and consumers.
Is it imperative for a trader to integrate backwards
into manufacturing?
Not necessarily. There are a number of commodities-trading
companies, like Cargill, which do not have any manufacturing-bases. However, gradually,
companies do move into it because that is a logical extension. But you must be clear that
if you want to go into manufacturing, you must have economies of scale and the best
technology. Sometimes, it is extremely difficult to move away from the short-termism of a
trading operation to the long-term view that is necessary for a manufacturing-base. In
this process, it is critical that you are able to transfer your strategic thinking.
More importantly, the trading business is a people's
business. Those you trust are employees who share your philosophy; who are not gamblers by
instinct, but have an in-built ability to manage risks. At Metdist, since I spend a lot of
time at the LME, most of the day-to-day operations are managed by my son, Apurv, who, in
turn, delegates authority to a team of professionals. It is a family-owned business, but
not a family-managed business.
How do you disseminate your values and culture across
the business?
We do not believe in paying somebody and then, doing his job
for him. We have a strict recruitment process to take in only the right kind of people.
How do you ensure discipline among your traders?
The top management should ensure that the line-instructions
are clear. If you tell your people right from the beginning that what you want is to add
value, not gamble; create a culture for doing so; and then, make sure that the systems are
there, there is no place for abuse. I have learnt from years of experience that you can
never prevent a fool from parting with his money; you can only delay the process. While
the regulatory mechanisms are trying their best to help people to trade correctly, from
time to time, there will always be rogue traders. |