The method behind the BT-Cosmode Business School Ranking 2000.

Sampling:

A total of 736* schools that constituted the universe at the beginning of the study (AICTE-based, IIMs, ICFAI, and IIFT) were invited to take part in the effort, through a questionnaire survey. Out of these 156 schools responded. Responses from 140 schools were finally considered for ranking, given that they had provided the complete information. 
(* the present universe stands at 744 AICTE and eight others)

Model and Questionnaire:

Based on the feedback from the last survey and expert discussions, the design was restructured to incorporate both 'objective' and 'perception' data. The data was converted to respective scores, which were added up to get the final score. 

The heads that captured 'objective' data were--Physical Infrastructure, Academic Infrastructure, Financial Management, Intellectual Capital, Governance, and Efficiency Index. Schools were requested to provide data on all these counts (each head having further subheads) through a basic questionnaire, and the same was validated for authenticity by the research team through onsite visit, secondary database search, and communication with the schools and it's stakeholders seeking clarification. 'Perception' data was tapped on a variety of parameters, such as quality of school, programme and faculty, climate, schools' future, overall perception of recruiters, recruitment philosophy, and other observations. Stakeholders tapped for perception data included recruiters, students, faculty, and alumni.

A notable feature of this survey, unlike the last, was that schools were made directly responsible for sourcing responses from the stakeholders. To that extent it reflected their capability in being sensitive to stakeholder needs. Accordingly, points were also allotted on the basis to which schools had been able to generate stakeholder responses.

Data Conversion and Treatment:

An expert panel, on the basis of Delphi and brainstorming, arrived at a maximum possible score base of 1000 points. These were further split up** as follows:

1. Physical Infrastructure (max. 100 points)
2. Academic Infrastructure (max. 150 points)
3. Financial Management (max. 100 points)
4. Intellectual Capital (max. 120 points)
5. Governance (max. 30 points)
6. Efficiency Index (max. 200 points)
7. Perception Score [max. 300 points = recruiter (max. 200) points + alumni (max. 40) points + faculty (max. 30 points) + students (max. 30) points]

(**One may refer to the detailed note to understand the subheads)

Raw data was converted into respective scores using scale, percentage, and item analysis techniques. Apart from the overall ranking and parameter ranking described above, schools were also evaluated and ranked in terms of autonomous/university schools, sectoral schools (specialisation-based), geographical location, debutantes etc. Directors' perception-based ranking of the best B-schools in the country was also arrived at, although this was not factored in the final ranking per-se.

Qualitative Survey:

An onsite visit to randomly selected 30 schools spread across the country was made to elicit feel on the climate of management schools, uncover the trends that these schools are a part of and that which they foresee, nature of innovations being made in management education, leadership dimensions to managing a business school, and other critical issues. The data was collected to create a backdrop note and was not factored into the ranking per-se (except for validation wherever required).

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