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As the Indian internet celebrates
its 10th anniversary, one can look at the past decade as a tale
of missed opportunities. We should have had 100 million users
(we have about a quarter that), we should have had 'real' high-speed
broadband available cost-effectively and on-demand (we are just
about starting on this), and we should have had a range of innovative
services to make the internet a utility in our lives (we are still
far away from that).
The internet could have been the transformative force in its
wired and wireless forms for both consumers and enterprises-but
it hasn't. A lack of vision from policymakers, the high cost of
bandwidth, a paucity of venture capital, the relatively high cost
of computers, and perhaps most importantly, a dearth of compelling
content and innovative services have limited the growth of internet
1.0 in India.
Going ahead, the story can and will be very different. The second
decade of the Indian internet will go a long way in fulfilling
the promise of the first. Converged next-generation networks will
make the 'Evernet'-a ubiquitous, always-available, high-speed
network -a reality, limiting the impact of flawed policies. Bandwidth
prices are falling rapidly due to competition and a realisation
that the more one gives, the more people will want. Venture capital
will be increasingly available as India's user base rises and
investors see another China-like story in the making. Cheaper
computers along with alternative platforms like network computers
and mobiles will make access available to much larger numbers.
Content and services, too, will become more relevant-completing
a positive feedback loop to accelerate reach and usage.
There are two key drivers which will define tomorrow's internet:
broadband networks and mobile phones.
| The second decade of the Indian internet
will go a long way in fulfilling the promise of the first.
Converged next-generation networks will make the 'Evernet'-a
ubiquitous, always-available, high-speed network envelope-a
reality |
With an always-on, flat-priced broadband connection, there is
no worry about big bills. The internet starts to become more of
a utility in people's lives. Broadband will create demand for
zero-management network computers, making the computer almost
as easy to use as a TV. It will also spur the creation and dissemination
of multimedia content, which will drive the twin consumer application
areas of education and entertainment. User-generated content in
the form of weblogs and podcasts will add a richer tapestry to
the internet. For enterprises, broadband will enable software-as-a-service,
as application service providers make available integrated stacks
of encoded business processes to power the real time flow of information.
Internet-enabled mobile phones will make the new services available
to people wherever they are. In emerging markets like India, more
people will access the internet from their mobile phone than the
computer. The mobile internet will bring connectivity to swathes
of India untouched by the data revolution. Mobile phones are also
two-way devices-besides displaying received content, they also
enable their owners to create content and share it with others
almost instantaneously. Thus, photos and videos now don't just
get consigned to archives but can spur conversation 'now' between
people separated by distance but linked with their mobiles. The
mobile phone will be the "social computer" for India's
next generation of internet users.
So, from an infrastructure point of view, what does the New
and Next Internet portend? What are its characteristics?
Always-on: We are moving in India from a pay-per-use
pricing model to a flat rate subscription model (in some cases,
with download limits). But the instant availability of the internet
connection will fundamentally change the way we use the internet-everything
now becomes a few clicks and a few seconds away.
Ubiquitous: The internet will become pervasive. The presence
of cellular networks provides computer users the ability to connect
from anywhere. In coming years, technologies like WiMax and mesh
wireless will blanket much of urban and semi-urban India.
High-speed: The narrowband speeds that we are used to
will give way to higher speeds. The worldwide 'wait' will be a
thing of the past. What this will do is encourage the use of more
media-rich content.
On-demand: As connectivity improves, there will be little
difference between online and offline. If it is out there, it
is instantly available. This will lead to the rise of centralised
services. We will have control over when we want entertainment
delivered.
Multi-format: The computer will no longer be the only
device accessing the internet. Smartphones with wireless data
networks will provide equally viable alternatives. This means
that there will be two screen footprints that content providers
will need to cater to.
Two-way: The growth of weblogs is a harbinger of the
publish-subscribe internet. Readers and surfers will be able to
participate in content creation.
Personalised: The internet will also become more individualised
as websites (especially search engines and portals) build up sophisticated
profiles based on what we do. This will enable targeted advertising.
Not Free: This New Internet will not be built around
the free access model that we have been used to. As we find content
and services of value, we are more likely to start to pay for
them.
This New Internet will make possible path-breaking applications
and services. From voice-over-IP, to video-on-demand, which can
provide education and entertainment to users when they want it,
from software-as-a-service for businesses to automate all their
processes to multi-player gaming platforms, the New Internet will
create new opportunities-as well as threaten conventional business
models. It will force players in computing, consumer electronics
and entertainment to tread into each other's territories.
What, then, is the endgame? What will the next decade of the
internet bring? This vision for the future is best captured in
the concept of a "Mirror World", which was first espoused
by David Gelernter in 1991.
Over the past decade, we have been spending an increasing amount
of our time in so-called cyberspace. Companies and individuals
have created virtual representations of their products and services.
Our communications have also moved to conversing with identities
(e-mail IDs, IM monickers, SMSing to mobile numbers) rather than
directly with people. Mirror Worlds take this to its logical conclusion:
we will have a parallel world that we will increasingly inhabit
which is a copy of the real world. Today, maps can provide us
the spatial copy. But they do not give us the real time component.
That is where a mix of next-generation mobiles, sensors and user-generated
content will come in and embellish the other world. So, Mirror
Worlds are microcosms of all that we see around us-as updated
as the real world that they resemble. These Mirror Worlds are
accessible to us through screens on the devices we have-our mobiles,
computers, and networked TVS.
Ubiquitously available computers, mobile phones and next-generation
networks are what will make all this possible. What has been missing
are the applications to leverage this emerging new order. This
is where lie the opportunities of internet 2.0.
Rajesh Jain is Managing Director,
Netcore Solutions Pvt Ltd.
He can be reached at rajesh@netcore.co.in. His weblog is at http://www.emergic.org.
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