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OCTOBER 23, 2005
 Cover Story
 Editorial
 Features
 Trends
 Bookend
 Economy
 BT Special
 Back of the Book
 Columns
 Careers
 People

 

The Penny Stock Scandal
They're either awash in red, or have consistently recorded huge drops in profits, or have little to show by way of operations. Yet many of these stocks have zoomed ahead by 500-1,000 per cent in the current bull run, with some even commanding valuations in four-figure territory.

BT SPECIAL
Bollywood's Makeover
This year, 2005, is already Bollywood's best year yet. That could be an accident, or the result of adopting the production house approach, segmenting audiences, smart distribution management, even producing blockbusters sans stars.
Read More

All Hail The Assembly Line
The factory approach works. Just ask the makers of some of this year's monster hits. Read More

The Business Of Bollywood
Corporatisation and organised sector financing are Bollywood's emerging themes. Read More
BT SPECIAL

Managing The Trade

Distribution is one area that has seen the most change.
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The Multiplex Culture
Multiplexes aren't just changing how we watch movies; they are changing what. Read More

The New Marketing Mantra
Segmentation, target audiences, positioning, it's all part of Bollywood's new vocabulary. Read More

M Is For Merchandising
Film merchandising is still in its infancy in India, but yes, it is catching on. Read More

The Southern Campaign
The Tamil and, to a lesser extent, the Telugu film industry, are far ahead of Bollywood.