 How To Develop The Best New Products
Take Part A. Look for the socket under Part B. Fix it there. Et
voila! You have a new product. The parts don't fit? Let's try again: take Part A....That
was in the past. Today, your blueprints are linked firmly to your bottomline. So, just how
do you set up a fail-safe process for inventing, designing, testing, and commercialising
new products while meeting the strategic requirements of quality, cost, and speed? BT
unravels the secrets of new product development, gleaned from the companies that are
setting global standards.
HOW FMCG COMPANIES DEVELOP NEW
PRODUCTS
HOW HI-TECH IS BEING USED FOR
PRODUCT DEVELOPMENT (Note: These are PDF files. You need to
have Adobe Acrobat Reader to view them. If you don't have one, download it now.)
Careers Today
CORPORATE FRONT
Time To Bust Out The Bubbly?
Sales climbed, but profits didn't. Demand rose, but so
did expenses. The recession was ending, but corporate India's bottomlines simply didn't
show it.
Can Gautam Thapar Rebuild The
House of BILT?
Anointed CEO finally by his uncle, L.M. Thapar,
CEO Gautam Thapar must now strategise the paper-maker into the black.
Can Ratan Tata Program His
Software Dreams?
Log out of IBM. Append Tata Infotech and Tata
Elxsi to TCS. That's CEO Ratan Tata's new code for rebuilding his infotech empire.
Can Hero Honda Stay Ahead Of
Honda?
Even if the growing 4-S competition doesn't, Hero Honda
will wobble if Honda even thinks of pulling out.
How Lonely Is It On Madison
Avenue, Really?
Madison Advertising's CEO, Sam Balsara, may pitch media-buying as his new
USP, but he's going to need a creative partner too.
Are Himalaya's Ayurvedic
Concepts Only For Dadima?
"Yes, young man. It's you that Himalaya Drugs is targeting with its
herbals. I would watch this transformation closely if I were you."
Has Aurobindo Formulated The
Right Prescription?
Bulk drugs prescribed profits for Aurobindo Pharma so far. But CEO
Ramaprasad Reddy suddenly wants to get into formulations. That could prove to be tricky.
Case Study: The Case Of Centralised
Sales
Is a multi-product company better served by reconfiguring itself around
customer segments? Or is a product-wise divisionalisation, with central sales
organisation, best?
RELATED DATA
Reading List
The Economy: Foretelling The Future
The second-highest rate of economic
growth in the world in 1999-2000 shouldn't disappoint you--until you realise.
Marketing: Lessons In Repositioning
Britannia
From snacks to health, from the premium segments to the
mass market, from the cities to the villages, it's 3-step change that CEO Sunil Alagh and
his marketing team are baking at Britannia. A new recipe for the 4 Ps will now determine
if the cookie will crumble the right way.
Interview:M&As Alter Market
Perceptions
Why do companies hire top talent only
to discover that they've signed on Ms Wrong? Why does the star performer become a hopeless
misfit after being promoted? Why does the peg never match the hole? Is it because HR
managers aren't using the tool of competency profiling? A template.
Infotech: Connecting To Customers
Through Call Centres
Imagine a system that allows you to
listen closely to the customer, meet her data needs, identifies prospects, and orients
your entire organisation towards her. Why imagine it? That's just what a state-of-the-art
Call Centre can do for you.
Leadership: Micky Unlimited
That long-distance runner, Muktesh
'Micky' Pant, the CEO of Reebok India, is sprinting off to Boston to head brand management
at Reebok Unlimited. His unique bag to analytical abilities, can-do-must-do determination,
and team-skills provide a role-model for the aspiring Global Indian CEO.
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