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July 1-15, 1999 MASTER FILE |
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| STATE OF THE MART World View Connected Free PCs, superfast processors, E-business and global satellite phones-along with technology gloss, the roller coaster year witnessed a lot of boardroom drama and courtroom shuffle.
Shrinking PC prices, faster chips, the rapid spread of the Internet and E-commerce: could any infotech analyst have asked for more in the roller-coaster year that 1998-99 was? It took companies like Intel, America Online and Dell to new highs, and brought others like Informix, Netscape and Iridium to the ground. Even the ERP giants SAP and BaaN found that the party was over. Nor could the Redmond giant Microsoft and its presiding deity breathe easy in a climate of trials and courtroom acrimony. The chip major Intel faced the same music with its intellectual property dispute with the US Federal Trade Commission (FTC). However, it avoided a Microsoft-like antitrust suit and a mud-smearing media campaign by reaching an agreement with the Government before its trial began. While Europe remained stagnant because of the Euro issue, the Asian crisis kept most companies excluding those in India and Taiwan on tenterhooks. Owing to currency fluctuations and depressed demand, leading Japanese electronic and PC companies announced lower earnings. The biggest dud of the year was Iridium's sky-high project to link up the earth with 66 low-orbit satellites. 'Geography is History', the company declared at the time of launching its services. By the end of the year, the company had learnt that geography is probably bad economics.
That was not the only dramatic change the PC industry underwent this year. The Net quake and the ongoing Asian economic crisis forced many companies to look beyond PC making and reshuffle their boardroom deck. The $16 billion mega-deal between IBM and Dell was a strong indicator. Under the deal, Dell will buy IBM equipment including storage and networking, and in return benefit from Big Blue's high capacity disk drives, flat panel displays and custom chips. The deal also includes cross-licensing of patents.
The Corporate Scenario Resignation, split-up, mergers, acquisitions and innovative initiatives-the cup of boardroom drama and excitement overflowed. Keeping in line with its restructuring plans, the Redmond giant split up in four key groups: consumer, enterprise, applications and software development. Hewlett-Packard also went in for a big shake-up to give itself a dose of revitalisation. HP announced that it would spin off its testing and measurement division, and offer new E-services. The company rolled out a new line of compact Vectra and Brio PCs targeted at business buyers. In addition, HP Labs, like its parent company, also split into two separate firms. Another company that was under media attention was Compaq Computer. The world's largest PC maker reshuffled its deck twice in its reorganisation attempts. In a sudden and surprising move that sent quivers industrywide, Compaq's CEO Eckhard Peiffer and chief financial officer Earl Manson resigned in April. Later, the company made a slew of announcements that included crowning Michael D. Capellas as the acting CEO. Global major BaaN also appointed a new CEO. While Mary Coleman would head the company, the outgoing chief Tom Tinsley would pursue new business opportunities outside BaaN.
More Power for Less Money In 1965, Intel's co-founder Gordon Moore predicted that the density of transistors in an integrated circuit would double every year. Dubbed as Moore's Law, his axiom, was later changed to reflect 18 months' progress. It has held true till three decades. Moore's law of falling chip prices and rising performance quotients ran on warp speed this year. Toshiba, along with IBM and Siemens, announced the world's smallest DRAM (dynamic random access memory) chip. Using 0.175 micron technology, the firms achieved a chip-size reduction of 40 percent. Advanced Micro Devices Inc.'s K6-2 chip started a price war at the lower end. And traditional rival Intel's Celeron ended it. After months of savage cuts and historic price lows, AMD found itself fighting for breath: it had a tough time meeting the increasing demand for K6-2. Celeron made good of that opening to move in and carve its niche. Under the new price regime, only two AMD processors sell for more than $100 in volume while only one Celeron, the 400 MHz version, sells for above the $100 mark. In the higher end, Intel turned the heat by introducing a 550-MHz chip. The chip giant also cut prices of Pentium II and III processors, setting a wave of PC price cuts in motion. AMD matched the price drops with cuts of its own. Leading PC manufacturers including HP, Compaq, Dell and IBM are all supporting the 550 MHz version of the Pentium III, with many cutting prices on older systems. More price cuts are likely to follow with the release of Intel's "Coppermine" Pentium and AMD's K7 chips.
What is in it for the consumer? More power for less money. The above $2,000 system has virtually disappeared from the market while machines costing between $600 and $999 occupy around 30 percent of retail sales, according to figures released by US-based ZD Infobeads. Post Script: there was something for the wireless industry too. Qualcomm unveiled the industry's first third generation (3G) wireless chipset. Designed for CDMA (code division multiple access) cellular handsets, the chipset can cope with data rates of up to 153 kilobits per second (Kbps)-slightly higher than the 144 Kbps speeds agreed by the International Telecommunications Union (ITU) for the first wave of 3G networks. Be sure to witness a price and power war in this chip segment. That's probably still a year away. An Apple A Day... The flavour of the year was Apple's new iMac line. This comprised not just the candy PCs (with a 233 MHz processor, 6 GB hard disk drive, 24x CD-ROM Drive, and 56K modem) in lip-smacking colours, but also the PowerMac G3 hunks with raw power appeal. The body is the same: translucent teal (like the original iMac) made from the same plastic used for bulletproof vests. Apple lovers, for the first time, could cosy up to the high-end systems thanks to prices comparable to PCs. iMac's brawny looks and comfortable pricing helped pushing Apple's share to 10 percent of the PC market. According to the firm, more than 800,000 pieces have been sold since August-about one every 15 seconds. The company's figures show that 32 percent of people buying an iMac have never had a computer before, while 13 percent are converts from the PC world. Almost lost in the splash of new and colourful iMacs was the launch of a new server operating system from Apple. Mac OS X Server is Apple's first step towards offering an advanced operating system with sophisticated networking capabilities long sought by customers in the education, publishing and application development markets. Next attraction on line: new Apple notebooks. Mac OS X Server is the renamed Rhapsody, which was to use software technology acquired from NeXT to enable software to run on Mac and Windows platforms. The release of OS X Server marks the beginning of Apple's two-tiered OS strategy where there is a "Pro" and "Consumer" version of the OS, much like Microsoft's Windows NT and Windows serve different markets. Mac OS X-a separate product from Mac OS X Server-will be based on the technology in OS X Server, but it will be better able to run current Mac programs. |
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