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December 1-15, 1998                                                          COUNTRY BUZZ  

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MTNL to Dial Up More IN Services

S. RajagopalanMahanagar Telephone Nigam Ltd (MTNL) is wiring up for privatisation. After raking in profits of Rs 500 crore annually, the basic services operator in Delhi and Mumbai wants to shed the image of a badly-run network. The new promise: no more wrong numbers and tangled connections and an end to all those waits to get lines in order.

With a Rs 200-crore expansion programme and a fully digital network in Delhi and Mumbai, MTNL chairman and managing director S. Rajagopalan has identified IT as key to streamline its services and upgrade its network. "The IN technology has been developed by us at around Rs 5 crore, as against Rs 38 to 40 crore demanded by multinational vendors." The Internet Service Provider that it is, MTNL has now announced the introduction of four new Intelligent Network (IN) services-based features. The telecom networks in the two cities already comprise the advanced CC7 signalling system which means MTNL customers are locked into IN services at a price. The IN services include free phone services (FPH); virtual card calling (VCC); premium rate services (PRS); and virtual private net (VPN).

TRAI Promises Tariff Rebalancing Next Year

The Telecom Regulatory Authority of India (TRAI) has to wait a few more weeks before it begins flexing its muscles on the important issues of fixing tariffs, costs and policy implementation. Releasing the detailed summary of comments received on its consultation paper on telecom pricing, TRAI chairman S.S. Sodhi said the regulatory authority would proceed with more open house discussions on the subject in the next few weeks before finalising it.

The first such session was held in New Delhi recently where TRAI proposed the setting up of a telecom ombudsman. For its consultation paper on telecom pricing, TRAI has received an overwhelming 121 responses, 27 from providers, 50 from individuals and consumers, and the remaining 44 from other bodies. As regards Internet services, ISPA says, quality and the time frame for provisioning various resources should be specified. The Cellular Operators Association of India (COAI), has pointed out that the 45 day reporting period by TRAI for price changes is too restrictive.

Piracy Pricked, Adobe Charts New Strategy

Naresh Chand GuptaFor Naresh Chand Gupta (see photo), the managing director of Adobe Systems India Pvt. Ltd, the wholly owned Indian subsidiary of Adobe Systems Inc., combating software piracy assumes larger significance than running his day-to-day operations. "The piracy of Adobe products in the country is more than 85-90 percent," he says. Gupta is busy evolving strategies to curb the illegal use of Adobe products like Pagemaker, Photoshop, Acrobat and Illustrator in India. Adobe is the world leader in printing, publishing and prepress solutions software.

Gupta says, "Software piracy impacts all levels of the computer software industry, software publishers, distributors, and resellers. On a local level, this translates to lost jobs, company failures, and decreased tax revenues." Software piracy is not endemic to India alone, its tentacles are widespread even in developed countries. For example, Japan has a piracy rate of 41 percent; USA 27 percent; UK 34 percent; and Germany 36 percent. In 1996, the global software industry with annual revenues of $320 billion, is estimated to have lost $14 billion due to piracy. As per a survey by NASSCOM, the rate of piracy in India is estimated to be 60 percent. In fact, this shows a decrease from a stunning 89 percent in 1992.

In its continuing war against software piracy, Gupta was deputised by Adobe to set up the wholly owned subsidiary in August 1997, in Noida, near Delhi, and commenced technical operations early this year. A plush 25,000 sq.ft. R&D centre on the lines of the US office of Adobe, is producing support tools to enhance the productivity of current products such as the Pagemaker, Illustrator, Acrobat and Photoshop. Gupta now plans to increase the strength to around 125 professionals for its Indian operations. To attract the best engineering talent, he is contemplating tie-ups with IITs and regional engineering colleges, planning to create awareness campaigns about Adobe products among the engineering graduates as well.

Honour Thy Investors

If you are a cash rich company, and don't honour commitments, your investors are not going to watch the show. Chennai-based Pentafour Software & Exports Ltd has learnt it the hard way. In 1996, Pentafour accepted Rs 2 crore as fixed deposit from the Air Force Group Insurance Society of Delhi, at 15 percent interest per annum, payable quarterly. Pentafour did not pay up in September 1997. And in September 1998.

Pentafour officials including chairman V. Chandrasekaran (see photo) did not entertain any queries from the Air Force society. With no recourse, the society went to press in November. Within two days of the letter, Pentafour forked out the entire dues to the society. The penalty was really stiff. Pentafour's delay in its commitments--despite high net profits for the first half--pulled down the scrip, resulting in a net loss of Rs 77 crore in market capitalisation.

Oracle ComTrak for Streamlining Telcos

Flow with the waves. Indian telcos are taking lessons from their counterparts in the West in using IT solutions for new products and services. Oracle is feeding the demand. The world's second largest software company says its ComTrak Enterprise solution would be crucial for Indian telcos.

Oracle Software India country manager Shekhar Dasgupta says, "with customer demands driving the industry, traditional IT solutions used by telecom companies to minimise fraud and to protect investments in network technology are witnessing a transition. Indian companies too are using IT solutions to aggressively target customers with new services such as the Internet."

Oracle's new ComTrak enterprise solution addresses two fundamental drivers in the industry: how to reduce churn (customer turnover) to increase margins; and what new services should be offered to customers. It uses sophisticated algorithms and profiling techniques to spot early indicators of possible customer dissatisfaction. This facilitates the company to retain the customer.

 

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