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November 1-15, 1999 THE CIRCUIT |
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Srivastava also helped PTC to extend its reach in India with the appointment of Rolta as a national distributor to supplement PTC's direct selling initiatives. Earlier, in 1996, Srivastava was promoted to set up operations in India and the SAARC region. He built up the India operations to five offices with over 25 people. Srivastava also achieved the first $1 million quarter for PTC in India. He then moved to Singapore to head the region. Srivastava is an electrical engineer from IIT Kanpur. He has worked with HCL-Hewlett-Packard and moved to Singapore in 1993 to manage software projects. He was involved in putting up PTC as a major CAD vendor in Singapore, Malaysia and Philippines. Srivastava joined PTC in Singapore ASEAN region.
Arvind Lele has joined Birlasoft Ltd as vice president, projects. Lele will concentrate on Birlasoft's initiatives in offshore projects. Earlier, he was with Sonata Software as vice president, international operations. An M. Tech in Industrial Engineering and Operations Research from IIT, Kanpur, Lele began his career with Tata Consultancy Services in 1973. He has worked with leading organisations like International Informatics Solutions and Business Aids, before he joined Sonata Software in 1997.
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Few people in the IT industry
have seen so many ups and downs in their careers, as the media shy president and CEO of
BFL Software Ltd, B.V. Venkatesh. He was responsible for setting up of
the marketing wing of Wipro when it was a start-up. After quitting Wipro in 1989, he tried
to set up his own company, which failed to take off. So when the Bangur Group was looking
for a competent hand to set up their infotech company, Venkatesh chipped in. However,
Bangur Group was facing problems, and industry observers wrote off BFL. Under Venkatesh's
dexterous guidance, BFL has come back from the brink. In his typical style he refuses to
claim credit for the turnaround: "Even under the erstwhile owners (ING now owns a
substantial stake in the company), BFL was always operational profitable, it was the
finance aspect which went wrong. All I did was rectify that aspect." This conscious
strategy of ensuring regular income to his company and the loyalty of his customers has
resulted in the setting up of a number of dedicated centers. Nearly 75 per cent of BFL's
revenues come from these dedicated centres. What about the step of setting up dedicated
centres, that bring in nearly 75 percent of BFL's revenues? The humble CEO expects BFL to
clock a turnover of Rs 150 crore in 1999-00. Believers are plenty. 
Anurag Srivastava becomes
area vice president, Parametric Technology Corporation (PTC) from regional director, South
Asia. He will be responsible for PTC's business interests in the whole Pacific Rim area
that includes SAARC and ASEAN communities plus Australia and New Zealand. Srivastava was
earlier functioning as the regional director, south asia, for Parametric Technology Corp.
He managed the company's India operations apart from Singapore and other countries in the
SAARC region. Aged just 34, Srivastava is credited to have spearheaded the effort to
position PTC as one of the world's largest independend software company operating from the
south asian region. 
Enterprise computing major SAP AG has
announced the appointment of Les Hayman as president and CEO of SAP Asia
Pacific. He will head the combined operations of SAP's three sales region comprising North
East Asia, Greater China and South Asia Pacific. Prior to this, Hayman was functioning as
president and CEO of SAP South Asia Pacific from 1997. Under him, the region experienced
rapid growth resulting in a hundred fold increase in revenues of over S$500 million in
1998. He started his career with SAP in 1994 as managing director of SAP Australia and New
Zealand. In February 1999, he was appointed a member of the SAP Global Operational
Management Board. 
Merant PVCS, part of the $400
million Merant group, has announced the appointment of Vinod Nair as its
regional manager for India. PVCS is one of the leading standards in software configuration
management. Nair has worked for over eight years with various divisions in NIIT. He has
had extensive experience in IT marketing and sales in application software development,
product sales, solutions marketing, quality, marketing/ sales team management. 
Rajeev Mishra has
joined Canon India Pvt. Ltd as business development manager (Peripherals Products). He
brings to Canon over nine years of experience in the field of channel development and
management. His duties primarily include channel marketing and wholesaler business
handling, besides training channel partners. Mishra joins Canon from L&T. 
As the country manager, India
operations for National Semiconductor (NatSem), Sanjeev Keskar is eyeing
the top chip. "In emerging markets of Internet-related appliances like set-top boxes,
thin clients and iDVD, I want NatSem to be the solution of choice," says he. An
electronics engineer from Pune University, in the last 8 years, Keskar has managed almost
100 percent growth in the semiconductor business at CDIL, MAX-Motorola and at NatSem. He
says India will leapfrog and take the advantage of the information appliances era.
"Earlier, people used to buy computers to work but because of the Internet they now
buy for more information. The means would be appliances like TV, cellphones or even Web
Pads of NatSem," he envisions. 
