February 2, 1998

 

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Contents
Poll Hard Sell
As the election campaign picks up, a bagful of tricks from the usual poster and video films to songs and T-shirts are unveiled before the electorate. But behind the multi-pronged approach lies a communication strategy designed for maximum impact.
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Building Up Steam
As political parties get into full-fledged election mode, a team of INDIA TODAY correspondents looks at their style and substance in the run-up to the polls.

The Plane Truths
Parties say they have no funds -- but are hiring aircraft.

Coping with Sonia
The non-Congress parties are forced to rethink their electoral strategies following Sonia Gandhi's unexpected offensive on Bofors and Babri Masjid.

Blurred Battlelines
Is it all caste and class, as we have always believed? Do vote banks exist? Some myths exploded surrounding the social basis of voting behaviour in India, and analyses where parties draw their support from.

Poll Pourri
Mulayam's  hunt for a candidate against Vajpayee ends and BJP signs up cine celebrities Gautami and Vinod Khanna ...

Editorials
Editorial Negotiable Instrument
The Congress manifesto reads like a  post-election invitation card.
Editorial End Cricket's Control Raj
If the team is freed from over-interfering selectors, victory will be a way of life.

Back In Politics
Sonia Gandhi is banking on the truth about the Bofors bribes never emerging from the legal web it is trapped in.

In the Grip of the Mafia
Protected by politicians and the police, Uttar Pradesh's well-heeled gangs have built a parallel economy worth crores of rupees.

Trail of a Murky Scandal
The mysterious deaths of two girls point to a major sex racket in Orissa.

NewPlaying Safe
Unlike his predecessors, Governor Bimal Jalan does not wait for state intervention but reintroduces controls on his own to check the further fall of the rupee.

NewIt's My Life
Today's granny believes in doing her own thing -- aerobics, discos, and no baby sitting.

NewFun For Everyone
Equipped with dozens of exciting games, all under the same roof, family entertainment centres are set to redefine wholesome fun -- for a price.

NEWSNOTES
Delhi: Moles Within
Bangalore: Short-lived Unity
Bhopal: No Thoroughfare
Calcutta: Capitalist Luxury
Chandigarh: Getting the Boot
Lucknow: Burdened by Guilt || Bitter Pills
Hyderabad: Common Problem
Mumbai: Mayawati Memsaab || High-Sea Rally
Thiruvanathapuram: The Past Catches Up

Eyecatchers
Asfar Jamal has the whole of Delhi holding its breath, a part-time job earns Santwana Bordoloi a special jury award at the International Film Festival of India, Bappi Lahiri has Apache Indian and Boy George in his new film Love Story 98' and Meera Syal has the Brits in splits.

COLUMNS
The Usual Suspects by Swapan Dasgupta
Mani Talk by Mani Shankar Aiyar
Fifth Column by Tavleen Singh
Flipside by Dilip Bobb

C E N T R E S T A G E
By Ajit Ninan

Centrestage
Double Victory

Others

BUSINESS
Sinking Profits
Dismal growth, inconsistent policies, a relatively strong rupee and high interest rates push harried exporters to question investments in the exports sector.

OFFTRACK
Surviving History
Ignored by the state, villagers of Elephanta fend for themselves.

CRIME
Caught Off Guard
A ragpicker breaches the security of the Rashtrapati Bhawan and  steals precious antiques.

SPORTS
Winged Heels
With over Rs 1 crore as prize money for the Philips League, local clubs have signed up a large number of players from abroad. But can they revive the game in India?

PROFILE
Profile in Courage
Puneet Datt's gallant death fighting militancy was rewarded with the Ashok Chakra, but his widowed mother must live with the pain.

BOOKS
NewYesterday Once More
Retracing the path of the INA: travelogue, pictures and a dash of history.
NewNew Releases

NewRough Road
An auto-freak's collection of columns appears dated.
NewAuthorspeak
George Gheverghese Joseph

Bodyline

Briefings

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