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PSLV
Coming of AgeIndia bids for a share
of the $10 billion space commerce with a reliable and competitive satellite lauch vehicle.
By Raj
Chengappa
It
is the kind of spectacle that brings out the child in everyone. Even Prime Minister Atal
Bihari Vajpayee admitted to being "thrilled" as he sat in the visitors gallery
at the mission control centre at Sriharikota in Andhra Pradesh on May 26, waiting for
India's Polar Satellite Launch Vehicle, PSLV C-2, to lift off. In front of him in neat
rows the country's top space scientists huddled over an array of computer consoles that
monitored all the vital parameters of the spacecraft. Three huge video screens at the end
of the hall constantly flashed pictures of the 14-storey high indegenously-built PSLV,
painted a gleaming white with rust red bands and parked at the launch pad 5 km from the
centre. The loudspeakers in the hall crackled with information about the last-minute
checks being carried out.
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Satellite Systems
ISRO earned $1.5 million last year by selling satellite components to companies such as
Hughes and Matra Marconi. The potential, especially if it can sell satellites, is $150
million annually. |
Five minutes before blast-off Vajpayee brushed aside
security considerations and went outside to the balcony to see the launch rather than
watch a video screen. He wasn't disappointed. At precisely 11.52 a.m. a brilliant orange
ball of fire lit up the launch pad as the PSLV's powerful first stage motors ignited. The
spacecraft lifted off with agonising slowness but within seconds gathered a speed of over
3,000 KMPH and blazed across the firmament sending out a tongue of flame almost 100 ft
long. Then like rumbling thunder on a stormy monsoon day, the roar of the PSLV's rocket's
motors came rolling down with a bass pitch so deep no rock music band could ever hope to
reproduce it. As the spacecraft vanished into the overcast sky, the flame from its engine
lighting up the clouds for miles, the sonic boom it created in its wake rattled the window
panes at the control centre.

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Remote-Sensing
Imagery
India already has 15 % of the market share and last year earned $ 5 million, selling IRS
images to six countries. It hopes to control a third of the market in the coming years and
earn $ 50 million. |
Vajpayee headed back to the gallery at the mission
control and stoically watched a green blip on the giant video screen plot the PSLV's
progress as it made what is known as a "dog-leg manoeuvre" to avoid overflying
Sri Lanka. A red track on the screen showed the path that the PSLV was expected to follow
and as the green blip deviated briefly from it K. Kasturirangan, chairman of Indian Space
Research Organisation (ISRO), looked anxiously across at his colleagues seated at their
computers. The PSLV was travelling 140 KMPH faster than it should. The second stage motors
also overperformed pushing the craft by another 100 KMPH more than desired. S. Srinivasan,
director of ISRO's Vikram Sarabhai Space Centre at Thiruvananthapuram which built the
PSLV, signalled to Kasturirangan that it was still well within the planned limits. The
auto-pilot aboard the launcher -- a computer equipped with painstakingly constructed
software to deal with precisely such exigencies -- corrected the anomaly by shutting the
fourth stage motors eight seconds earlier than planned. By then the PSLV was travelling at
25,000 KMPH at a height 700 km above the earth near Antarctica.
Now came the tricky part. For the first time ISRO scientists
had designed a mission to fly three satellites and eject them into pre-determined orbits
one after another. The three satellites -- two of them of foreign origin -- were secured
in the nose cone of the PSLV and protected by heat shields capable of withstanding
temperatures of over 3,000 degrees centigrade as the vehicle sliced through the
atmosphere. The Indian-built satellite called Oceansat-1, meant for gathering
oceanographic data and weighing 1,050 kg, was the first to be ejected into its orbit.
Fifty seconds later, Kitsat-3, a micro-satellite weighing 110 kg built by the Korea
Advanced Institute of Science and Technology to study high energy particles that bombard
the earth's atmosphere, was propelled into space. After another 50 seconds, the 45 kg
research satellite DLR-Tubsat built by the DLR Institute of Space Sensor Technology and
the Technical University of Berlin, both German institutions, was nudged into its orbit.
The moment the mission was accomplished the scientists at the centre whooped with joy and
clapped each others backs. Kasturirangan ran across to Vajpayee and pushing aside
formalities hugged him.
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Launch Capability
With last week's PSLV launch, ISRO earned
a modest $1.2 million by carrying two foreign satellites. There is a niche market worth
$40 million annually if ISRO is able to aggressively sell its launchers. |
There was every reason for them to be jubilant.
Although the success of the PSLV launch was overshadowed by the war in Kargil, it
signalled the coming of age of India's mammoth space programme. For the first time India
had also made a foray into the highly competitive multi-billion dollar international
market for space technology by selling its launch vehicle capability to foreign buyers.
Though the earning of $1.2 million (about Rs 5 crore) that the Koreans and Germans paid
for the launch was, as Kasturirangan put it, "modest", the successful launch
established ISRO's reliability. Last week's launch was the fifth PSLV. The first launch of
a PSLV in 1993 failed but the vehicle has performed well since then. True, ISRO is still
way behind the big boys of the exclusive space club like the US, Russia, France and China
in technological capability. But if it was optimistic about marketing the PSLV it was
because there is a growing niche for smaller launchers of its class which the space giants
are not too interested in.
The real potential is in the area of communications
satellites where almost 2,000 of them are expected to be launched in the next decade. With
American and Russian launchers capable of launching a range of eight to 16 satellites in
one spacecraft, naturally telecom giants such as Iridium gravitate towards them. Iridium
has launched over 70 satellites to ensure global connectivity. But where India can score
is in the replacement market. With the launchers of the big boys booked for years, it
would take time for companies to replace single or twin satellites that fail. India is in
a position to offer the one-off launches with much quicker lift-off windows. Didier Aubin,
director sales and marketing of the Arianespace, the European conglomerate that dominates
the space business, points out, "By offering launches at competitive prices ISRO can
dominate the replacement market." ISRO is in a position to earn at least $40 million
(Rs 168 crore) a year if it can beef up its capabilities.
There are, however, major stumbling blocks. ISRO with much
difficulty has been able to upgrade its PSLV launches to two a year. With domestic demand
itself extremely high it has very little spare capacity to go commercial internationally.
To its credit, ISRO has made some strides in selling data from its remote-sensing
satellites to six countries including the US and now accounts for 15 per cent of the total
market share. Last year its revenue from selling such data was $5 million. Sales could go
up to $50 million in the coming years. ISRO has also begun selling satellite components
and sub-systems such as transducers and solar array mechanisms to space biggies such as
Hughes and Matra Marconi. Last year, Antrix, ISRO's marketing wing, was able to bring in
close to $1.5 million in such sales. Yet as N. Sampat, executive director, Antrix, says,
"It's an uphill task unless Indian industry is willing to take over and build the
necessary infrastructure." ISRO has made it clear that it would like to remain a
research and development organisation. The onus now lies on the Union government to give
incentives to Indian industry to get involved and exploit the potential that ISRO has
created. Otherwise it will remain a mirage that could vanish as quickly as its rockets
speed into space.
-with Stephen
David in Bangalore
INTERVIEW: K. KASTURIRANGAN
"Industry must take the lead now" |
| ISRO
chairman K. Kasturirangan spoke to Deputy Editor Raj Chengappa soon after the
launch of the PSLV C-2. Excerpts: What do you think last
week's launch achieved?
It proved we have a robust vehicle and gave us the confidence to commit this
capability as a launch service to a variety of users.
Where does the market for the PSLV lie?
The market lies primarily in the constellation of communication satellites
estimated at around 2,000 that are to be placed in orbit in the next decade. It is a
tremendous opportunity for us.
But isn't our capacity to carry out only two such
launches a year rather low?
It is a chicken-and-egg problem. You have to have a certain demand to build the
capacity. You really can't have capacity lying idle. But on the other hand, if the demand
comes and you don't have capability you can miss the opportunity. So we have to make a
trade-off.
How competitive is PSLV?
It is reasonably competitive. We are not cheap. I don't think we can quote much
lower than international prices which are $25 to 30 million for a typical PSLV launch. The
point is we can be as reliable as customers want us to be, plus provide a quick turnaround
time for a launch. Otherwise they may have to wait two or three years if they go
elsewhere. These are the kind of things that make us attractive. We can also cut costs by
around 15 per cent if we have plenty of orders.
How does ISRO compare internationally?
Right now I wouldn't want it to be compared internationally because nationally we
have a fairly heavy agenda to meet in terms of communication and remote sensing. We need
to expand our capacity and through put just for this. So our strategy is to use only the
additional capacity created for marketing our services abroad.
Why can't ISRO be made more commercial?
We have to move slowly on this. We just cannot jump into the commercial arena and
go all over the place. We need to build the infrastructure and organisation required.
Investment decisions have to be made. The government cannot be the source of borrowing. So
we have to go to financial institutions. We do not currently have the scale and type of
operations and organisational structures called for to make a large commercial foray. All
I can say now is that we are putting elements of all these things in place.
Shouldn't ISRO become a big player in space
marketing?
That should not be ISRO's job. ISRO will always be a facilitator. We don't want to
enter into a commercial world like Ariane. That should be the responsibility of industry
in India who should take the lead. |
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