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August 2, 1999 |
INDIA TODAY | DAILY NEWS | ASTROLOGY | HOME |
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 Copy Cat Words. Words. Words. Call him the guru of long copy or
Indra of the silences. Or call Indra Sinha what he really is: an international advertising
icon. The London-based adman was in Mumbai last week to conduct Word, a creative workshop
for copywriters held by the advertising magazine The Brief. It wasn't one of those
big-shot-meets-big-shots affairs. Sinha's seminar was crowded with awe-struck youngsters
who got to hear his views on the global advertising scenario, his experiences in the
business and the importance of long copy. "An ad space is to fill with anything you
like," says the man often accused of editorialising through advertising.
"Besides, I am primarily a storyteller." That's also his second profession.
After a career filled with campaigns for Parker pens, Fiat, London's metropolitan police
and Amnesty International, Sinha's now a freelance adman and full-time novelist
researching Mumbai in the 1950s for the backdrop of his second novel. More words. --Nandita Chowdhury |
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