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August 30, 1999

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Looking Glass

Go Delhi: Heart Helpline
AirTel in association with Escorts Heart Institute and Research Centre has launched a heart helpline for its high-end subscribers: those who use their cellphones for 45 minutes to two hours a day. That's about 20,000 people in Delhi. Dialling 707 on their mobile phones will put them on to a panel of 30 cardiologists from Escorts who will be on call 24 hours a day, helping callers recognise cardiac-related symptoms, and in case of emergencies, directing them to -- or sending an ambulance from -- the nearest hospital, which could be any of a whole bunch of centres across the city with which Escorts has a tie-up.

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