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India Today issue dt November 1, 1999
Nov 8, 1999

SPECIAL SERIES

Ajit Nambiar, 36 & Rajeev Chandrashekar, 35
The BPL Heirs

The I-Team
One still plays the drums, the other revels in guitar licks, Clapton on his mind. They also are BPL Group's A-team, and have together made music that is expected to take the once-conservative Bangalore-based electronics group to a flashy Rs 3,750 crore turnover, by millennium March. The two -- brothers-in-law and corporate heirs -- are young enough to push their futures and that of the group. They are branching out to the Internet and have managed to cover ground better than most others in telephony, have even set up a music company and are setting about buying titles.Such a tandem isn't unusual, but BPL's platform is. The company plans to leverage its strengths -- entertainment electronics, entertainment, Net and telephony -- to become India's first and largest integrated entertainment and communications-driven provider through the Internet. Rajeev is excited about new products. Ajit has a knack of translating excitement into products. "Leadership is our obsession," says Rajeev. The two have also picked up a flair for sound-bites.

-V. Shankar Aiyar

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