![]() |
![]() |
|
Dec 6, 1999 |
INDIA TODAY | DAILY NEWS | ASTROLOGY | HOME |
|
Theme for a weave It's not just mythological yarns that the Tirunelveli-based Rs 100 crore RMKV and Sons are now spinning. Theme saris, like theme parties, are part of the one-upmanship game. So the Wonders of the World like the Pyramids and the Taj Mahal which Aishwarya Rai traipses across in the mega-budget film Jeans have been transported to the saris. It all began innocuously with Subramanian Bharathiar's
famous poem Chinnam Chiru Kilye: RMKV's K. Viswanathan and his brother K.
Sivakumar turned the verse into 33 dance postures on the sari. The marriage of
entrepreneurship and heritage was possible because of Viswanathan's textile engineering
background. He used the combination of French tapestry with jacquard weaving to get the
true colour reproduction and details. For instance, 80 colour threads were used to get the
minute details of Damyanthi's sari, blouse, jewellery, even skin tone. And it took four
expert weavers to work on this sari for 90 days, using computer-aided design. Nothing but
an absolute match would do.
|
|
BUSINESS TODAY | INDIA TODAY PLUS | COMPUTERS TODAY Write to us | Subscriptions | Advertise with
us |