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Dec 13, 1999
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CYBERCHATTER
Stay ParanoidBy Arun
Katiyar
After a business lunch of salad and
cappuccino, my guest from Malaysia tucked away his palm top and promised to e-mail further
documents once he returned home to San Jose. He had travelled across the world to explain
a new discount coupon scheme for the Net. He had spent two days hustling, bragging,
selling, cajoling; in short, doing everything that a good salesman should do to bring in
some tidy business.
Three days later, his e-mail arrived. There were five
documents, topped with an NDA. "I've attached a bunch of PDFS and other documents.
Please go through them at leisure," said the e-mail. "Kindly ensure you sign the
attached two way NDA and fax it to me in the US before reading the technical papers."
An NDA -- if you've come in late that's a Non-Disclosure Agreement -- to read the details
of a product?
If you haven't been through an NDA, here are a few stray
statements from one, so you may recognise an NDA when you have one thrust at you:
"... not to make any use whatsoever at any time of such Proprietary Information
except to evaluate internally whether to enter into the currently contemplated transaction
or agreement with the Disclosing Party, and not to copy or reverse engineer any such
Proprietary Information."
In the Internet business, people are completely paranoid.
They don't want to reveal the details of an idea they want help with, they don't want to
discuss details of why their push initiative failed, they don't want you to know whom they
are lunching with or even what their favourite drink is! And God forbid you become privy
to such information: chances are they'll press an NDA in your face.
Just after I faxed the signed NDA to San Jose, I met up
with the chief of a major portal for dinner. They had plans for India that would make
Japan and Germany swoon! Naturally, Portal Chief looked at me and whispered, "It's
classified information." Jokingly, I said, "I'll sign the NDA." Midway
through dinner, between the lobster bisque and the scampi prawns, while fishing out a book
from his satchel, he spotted the NDA. "Ah!" he remarked, "Found it. Would
you please sign a copy and return it to me?" Believe me, NDAs are the latest rage.
And if you haven't signed a couple during the last week, consider your reputation toast!
BED 'N' BATH
Arran, Clare, Clarina, Carrick -- all names of stylish beds
from The English Bed Company, which has offices in Delhi and Mumbai, The reason they are
featured here is because their site at www.originalbed.com compares well with some British
sites (see www.eatyourheartout. com from Milton Keynes for example), while having all the
ambition of an Indian site. Buying a bed on the Net isn't recommended, but for those who
want to check them out from their homes, it's perfect. Another site people setting up
homes can visit is www.wovengoldtubs.com, where whirlpools, steam baths and showers in
every imaginable shape, size, colour are on offer.
EZ DOES IT
LG Soft is busy setting up shop on the Net. Their site at
www.commerznow.com is well designed and uses emerging technologies (make sure you have the
latest plug-ins). A section of the online store is for LG staff -- a pointer for other
companies trying to establish online businesses. However, an effort to purchase a palm top
and a software package which were on offer turned out to be difficult. The shopping cart
wasn't in action at the time I looked up the site, but that's a minor hitch. When it gets
going, it will be a tremendous show case of ability. LG Soft is also offering its services
in creating online stores for others.
SHOP TILL YOU DROP
A site called www.mumbaimart.com has a proposition --
recommend the site to a friend and you could win Rs 5,000. It reflects the innovative,
quick-buck mentality of Net-based companies. The site promises a whole lot of things:
restaurant listings (incomplete), movies (page doesn't say when it was last updated), and
especially shopping. MumbaiMart says it will home-deliver beauty products, leather goods,
watches, jewellery, and food and beverages -- but only for orders within Mumbai. All kinds
of conditions apply, but it also provokes a question: what kind of after-sales service
will Net-based stores offer? When a product malfunctions or its quality is poor, will they
take the responsibility of exchanging it or repairing it?
E-GOVERNANCE
Indian government sites are going in for a major make-
over. Take the Indian Parliament site at www.parliamentofindia.nic.in which is designed
and maintained by the National Informatics Centre. It is now possible to find practically
everything relating to the Indian Parliament in one place -- except that the list of Lok
Sabha members is yet to be updated with their addresses and phone numbers. Nevertheless,
the site is more than what one expects -- things can only get better from here.
Arun Katiyar is Chief Operating Officer of India
Today Group Online. His e-mail address is akatiyar@india-today.com
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