India Today Columns
April 17, 2000

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CYBER CHATTER
Hack Theory

By Arun Katiyar

Swapan Dasgupta

Tavleen Singh

Dilip Bobb

India Today issue dated April 17, 2000Rules are meant to be broken. Codes are more rigid. That's why computers work in fairly rigid ways -- they rely on code. But humans work with rules and these can be broken -- nay, they need to be broken.

Let's take the case of journalism on the Net. Although there is no school of thought (heck, the Net isn't old enough to have a school of anything), the general belief is that attention spans are falling, connectivity isn't exactly cheap and bandwidth hogs ought to be excommunicated, so let's make the download painless. If your words are few and the ideas plenty, you've begun to make sense as an online journalist. Just because the Internet is a sea of information doesn't mean you can leak more into it: you should understand that there is no shortage of content on the Net.

Steve Crocker of ULCA, one of the fathers of the Internet, made it a point to encourage his colleagues to send timely rather than well-written and well- thought-out notes. He wanted to see philosophical views without examples, queries without attempted answers and techniques without background notes. He said, "These standards (or lack of them) are stated explicitly for two reasons. First, there is this tendency to view a written statement as ipso facto authoritative, and we hope to promote the exchange and discussion of considerably less than authoritative ideas. Secondly, there is a natural hesitancy to publish something unpolished, and we hope to ease this inhibition."

Over the years, the Net has more or less evolved around this philosophy. People love to discuss ideas, exchange views, talk their heads off and go deeper than downloading a gigabyte of someone's take on life which is going purple with a hint of rigor mortis. The flow and exchange of ideas is the essence of the Net.

People often ask, "What's so different about online journalism?" It's not about adding hyperlinks or using tony words to make your prose shine. It's about how quickly you publish -- and then wait for the community to react and respond. The Net is the only mass medium known to us that has the ability to talk back in real time.

As contributors to the Net, maybe it's time to talk less and listen more, and then break the rules.

COM, TRY THIS
How do you set up a dotcom and get it funded so that you can ride the superfast gravy train? www.e1947.com may have a few answers for you. Starting with jargon (what is spam, flame, SMTP and IP -- but not what is terabyte, IMAP and Linux) and moving on to success stories, discussions (where my friend Vijay Shekhar has been amongst the first to leave his pugmarks), places for funding (although I couldn't find anyone listed -- hey, is anyone home?) plus a sample business plan and marketing ideas to make the dream of gamboling in your first million a breeze.

AND THIS
An incubator venture from PricewaterhouseCoopers, called Indiainitiative? What will PWC do for a regular living? Never mind the question, rush to www.indiainitiative.com to see how you can turn that brilliant idea you have into hard cash. But, a moment please. Along the way, you'll need strategists, business consultants, software professionals, financial advisors, and legal and taxation experts. Then there are matters like company business plans, meetings with company founders plus stuff like due diligence that go into a project evaluation. If all else fails, just fill up a form and submit your idea to PWC, whose people will get back to you if they think that your idea appears like the light at the end of the Internet tunnel.

STEAL-A-DEAL
Looking for a Sony projection system? A National VCR? Want to sell a Zen? A Prince tennis racquet, a Benz? www.adalbadal.com is the place. The idea is to negotiate with buyers, force the price of goods down by buying in groups or even auction your inventory. There are many such sites coming up. This one is from Delhi-based Compu-Trend. How does one place faith in such sites? Perhaps, indiainitiative.com and e1947.com can help identify how start-ups can instil confidence in users.

IN-FORM
No more queues, middle men or brokers. www.formsindia.com, India's first "forms portal", has a huge database of forms relating to export/ import, forex, income tax, visa, IPOs, insurance, banking, and more being added each day. Just download the form (with Acrobat Reader, downloadable for free) and print it. formsindia.com also hosts your forms for private or public distribution.

Arun Katiyar is the chief operating officer of India Today Group Online. His e-mail address is akatiyar@india-today.com


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