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Behind
The Deals
"Manufacturers
are now bargaining with consumers and not the other way round."
R. Bijapurkar, marketing consultant
"Consumers
expect some offers from every brand during the festive season."
Rajeev Karwal, Philips
"The
extra marketing effort is needed to be heard in the crowd."
A. Bharadwaj, Electrolux
"A
multiple-product company, we offer a basket of goods during festivals."
Anand Narsimha, BPL
"It
is simply a question of maximising on opportunity."
Venugopal Dhoot, Videocon
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Relics
of old empires exist everywhere. Why can't the Mani Shankar Aiyars of
India let them be? asks INDIA TODAY Senior Editor Ravi Shankar in
