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23 October 2000 Issue




COVER
  Sold On Sale
Discounts, freebies, lotteries and loans. Riding on the festival season, companies are using every conceivable marketing trick to lure consumers

 
THE NATION
 

Brothers In Arms
Though the CBI chargesheet against the Hindujas is silent on where the kickbacks ended up, it is still an important landmark in the 13-year chase

 
MUSIC
 

Hounds Of Music
With Visvabharati’s copyright on Tagore ending next year and the Centre refusing to throw in its weight, the poet’s music may be finally unshackled

 
Columns
 

Fifth Column
by Tavleen Singh
And Justice For All

 
 

Kautilya
by Jairam Ramesh
New Light On Power

 
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Beating Retreat

 
 

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CINEMA: FUSION

Mix 'n' Match Frames

Take the realism of parallel cinema and the glamour of commercial films and you have a new success formula, as directors find out

By Anupama Chopra

Salman Khan and E. Niwas. These are two names that logically do not go together. So what is Bollywood's bod God doing with the 24-year-old director of Shool? Making a film actually. Salman is starring in Niwas' next venture, Ateet. Brother Sohail Khan is the co-producer. But it won't be the standard shirtless Salman sleepwalking through feeble comedy fare. Ateet, a multi-crore thriller, will be hard-hitting and realistic. "It's my style," says Niwas, "with a star."

Rakesh Mehra's Aks promises to be quite an offbeat fare

What is Niwas' style? It doesn't have a name yet. But it is post-parallel fusion cinema, which combines elements of the mainstream and the arthouse. So stars and songs co-exist happily with a realistic texture and natural performances. However, realism doesn't translate into the comatose pace or the threadbare look of art cinema. Slick editing and high production values are as essential as savvy marketing. Because communicating with an audience is paramount.

Niwas isn't the only one making fusion films. Inspired by the success of Ram Gopal Varma's underworld classic, Satya, a slew of young directors is evolving a new style of storytelling which, provided the box office is benevolent, might become the new wave.

Manjrekar's Astitva takes a hard look at the middle class hypocrisy

"It is a time of transition," says director Rakesh Mehra, "and the great thing is that since all formulas have crashed, people are now getting the opportunity to do what they want to. "Absolutely. What was earlier a trickle-think Parinda and later, Daayra, Is Raat Ki Subah Nahin and later Mani Ratnam's films - has become a virtual flood. Mehra, best known for slick commercials and the Aby Baby videos, is making his feature film debut with Aks. Aks, a Rs 10-crore thriller, partially set in Budapest, has heavyweights (Amitabh Bachchan, Manoj Bajpai, Raveena Tandon and Nandita Das) and hot songs (choreographed by Raju Sundaram) but it's definitely not a standard Bollywood film. "It's a converging of many schools," says Mehra, "I honestly don't know what genre it is."

Other directors are making signature cinema on smaller budgets. Anurag Kashyap, who co-authored Satya, is debuting with Paanch, which is about a group of grunge musicians who go for the easiest route to make money and is slowly but inexorably sucked into crime. Kashyap describes the Rs 1.25 crore Paanch as "very noir, very Cohen brothers". Kashyap's approach is stylised but his performances (the film stars Tejasvini Kohlapure, KK and Aditya Shrivastav) are realistic. "There are already enough people making marriage films," says Kashyap. "We are just trying to tell stories that excite us."

Hansal Mehta adopted the same approach in the recently released Dil Pe Mat Le Yaar (DPMLY). The film tells the story of Ram Saran Pandey, one among the millions of migrants from Uttar Pradesh in Mumbai. Except that Pandey falls in love, aspires to be upwardly mobile and ends up as an underworld don. It's a serious, even depressing, story told with dollops of dark humour. And Mehta seamlessly blends elements. "I just followed my instincts without worrying too much about making a supposedly safe film," he says. So bodacious Kashmira Shah heaves her shimmering silver chest in a cabaret number while the local don mercilessly beats up one of his goons. Fantasy and grotesque reality co-exist without contradictions.

It's a narrative style that director Sudhir Mishra experimented with several years ago in Is Raat Ki Subah Nahin, also an underworld story. "Guys like me are in fashion now," he laughs. Indeed. Mishra is making a thriller set in Calcutta, tentatively titled Rakht. Mishra, best known for arty fare like Dharavi, is going big with Rakht-the Rs 8-crore plus thriller stars Anil Kapoor, Rani Mukherjee and Manisha Koirala-but his form remains the same. "Earlier the pure art cinema guys considered me too dramatic," he says. "But I've always believed in heightened realism, in films that attempt to talk to other people. Cinema can't be a self-mumbling exercise."

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