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THE
SHOWS AND THEIR PRIZES
ZEE
TV
SAWAAL DUS CRORE KA
THE TOP PRIZE — Rs 10 cr
Hosts:
Anupam Kher (Rs 4 crore annual fee) & Manisha Koirala (Rs 5 crore)
Prize budget for first year: Rs 15 cr
Schedule: Monday, Tuesday, Thursday, 8.30 p.m. to 9.30 p.m.
Ad rates: Rs 2.5 lakh per 10 seconds
Team trumps: Experienced team. Producer Gajendra Singh has made
Antakshri, Sa Re Ga. Sandeep Chowta also composed music
for Refugee, Mast.
They
almost played host
Queen Zee
 Madhuri
Dixit agreed to a fee of Rs 9 crore but then demanded more and dropped
out.
 Yukta
Mookhey wanted to host the show herself and did not want to share
centrestage.
 Shabana
Azmi was approached before and after Dixit. Thought of involving NGOs
in te show but eventually said no.
SABe
TV
 JAB
KHELO SAB KHELO
THE TOP PRIZE — Rs
1.25 cr
Host: Shekhar Suman
Prize budget for first year: Rs 8 crore
Schedule: Afternoon show. Monday to Friday, 2 pm to 3 pm
Team trumps: Not strictly a quiz show, a mix of bingo and "true
or false" questions. Interactive, audience can call in, win too.
SUN
TV
 KOTEESWARAN
THE
TOP PRIZE — Rs 1 cr
Host:
Sarath Kumar (Rs 2 crore annual fee)
Prize budget for first year: Rs 10 cr
Schedule: Weekend show. Saturday and Sunday, 9 p.m. to 10 p.m.
Ad rates: Rs 30,000 per 10 seconds. Premium of 33 per cent on current
top show, Chiththi.
Team trumps: Sun's ceo Kalanidhi Maran will spend Rs 30 crore on
show in first year, plans Kannada, Malayalam, Telugu versions. Thota Tharini,
three-time national award winner, has designed sets at cost of Rs 45 lakh.
SONY
TV
 UNTITLED
THE TOP PRIZE — Infinity?
You could win a flat, a car plus unlimited money
Host:
Govinda (Rs 20 cr 18-month fee)
Prize budget for first year: Rs 30 cr
Schedule: One hour, four days a week; begins mid-December
Ad rates: Charges Rs 1.3 lakh per 10 secs for Heena. So expect
higher rate.
Team trumps: "Uniquely Indian" concept. A prize that
has the potential to "wipe out Sony's net worth". A host who
can match Bachchan's charisma.
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INDIA TODAY Deputy Editor Swapan Dasgupta voices the despair of a community that Jyoti Basu forcibly converted into a diaspora in his 23 years of zero-contribution rule. 