India Today Group Online
 


November 06, 2000 Issue




COVER
  Enter the Clonepatis
As Sony signs on Govinda, a deluge of quiz shows triggers prime-time dreams. Viewers see money, channels see revenues.


 
THE NATION
 

Left with no Choice
In a belated recognition of sweeping developments both at home and abroad, the CPI(M) grudgingly admits changes in its programme and distances itself from past ideological tenets

 
BUSINESS
 

Killing The Goose
A strike at India's biggest carmaker punctures its plans to retain primacy and retrieve the ground lost to competitors in recent times

 
Columns
 

Fifth Column
by Tavleen Singh
Ghosts of Perception

 
    Kautilya
by Jairam Ramesh
The Momentum of Drift


 
   

Right Angle
by Swapan Dasgupta
Trident of Belligerence

 
Other stories
  The Nation  
  States  
  Business  
  Cinema  
  Science  
  Health  
  States  
  Music  
  Entertainment  
  States  
  Living  
  Obituary  
  Cinema  
  Development  
  Temples of Doom  
NewsNotes
 

On Cloud Nine

 
 

Angling for Power

More...

 
   

Going Steady: Lest We Forget

 
 



 
  Home  

Vodka shots: At the Smirnoff International Fashion Awards 2000 in Mumbai, eight aspiring designers (picked from 365 entries) presented shows on- "Liberation". Judges-Mehr Jessia Rampal, designers Monisha Jaisingh and Wendell Rodricks picked-Rambhia, 19, (centre) who used the tape in audio cassettes on a bikini. "I was inspired by a spider's web," she says.

-Himanshi Dhawan

The Maharaja's Moves

New-look Air-India in-flight attendants in teh company of a pilot

Along with talk of a makeover for Air-India, it's makeover time for Air-India in-flight attendants. An in-house design team has just finished revamping the uniforms to be worn by the ladies. And since "those who ultimately have to wear it are behind the design", says Managing Director M.P. Mascarenhas, the outfits have been given a practical dimension. Or as he puts it, "functionality has been balanced with style". Says former in-flight attendant Mahrukh Chikliwala, now a senior manager, in-flight services, who was part of the four-member core design team: "All of us on the team have been with Air-India for over 25 years. We realised that uniforms have to be compatible with comfort and easy maintenance as flights could mean 14 hours of serving at a stretch."

So, besides plans for privatisation, what's new? For the first time, crepe silk has been used for saris, for wrinkle-free, easy-to-wash convenience and a slim look. The churidar-kurta comes without troublesome dupattas, and with a no-fuss sleeveless jacket instead. Even the colours-pepper red, deep blue, bright green-are suited to all climates, Chikliwala insists. The cuts are modern but the motif, a mix of paisley and Orissa filigree prints, are traditional Indian.

The current makeover move has taken a year and cost the airline an estimated Rs 1 crore-plus. But this is not the first time it's happening. The Air-India team has seen eight different looks since in-flight attendants were first introduced in 1946. The original European suit with a jauntily angled cap made way for the sari in 1960. Churidar-kurtas made an appearance in 1969. There was a brief flirtation with the Rajasthani look in silk ghagra-cholis and silver jewellery in the early '70s. Skirts are now seen only on Japanese and French in-flight attendants serving on flights to Tokyo and Paris, while the Indian staff on these flights will sport the elegant new desi ensembles.

This is part of an overall grooming drive, Mascarenhas says. The Entertainment and Product Innovation section will soon bring out a handbook of grooming regulations while special cells have been set up at airports to monitor the crew. The handbook will contain tips on being well turned out even when intervals between flights are too short for visits to a stylist, coming complete with do-it-yourself manicure and pedicure routines. Earlier, the only rule was that shoes should be black with a hint of gold; now accessories such as bags and shoes are to be standardised. A whole new look for the Maharaja's attendants.

-Shuchi Sinha

You 2

First, let's get this out of the way: yes, he can sing. But that's not the only talent Asha Bhosle's grandson Chaitanya Bhosle (he prefers the alpha-numeric handle, Chin2) can boast of. In Calcutta last week, Chin2 put the whole gamut of his genes on display: he acted, directed (his mom, who was married to Bhosle's son, is into theatre) and scored the music for a stage production of the classic Wait Until Dark. That's routine for this 25-year-old MBA, who's been an adman, radio jockey and actor. But truth be told, Chin2 is keen on a career as a musician. He headlines with a Mumbai band called Oxygen, and has taught himself to play the guitar, drums and piano. Any plans for a duet with granny? "I don't have the guts to ask," says Chin2. Now that would be the real test of genes.

-Labonita Ghosh

Top

 
 
 
     METRO TODAY
  MetroScape  
   


Paintings for Perspiration
"Affordable art — Celebration of Life" was a unique showcasing of art goading fitness junkies.
more...

Looking Glass

Calcutta: Music


Delhi: Restaurant

Delhi: Play

 
    Web Exclusives
COLUMNS  


INDIA TODAY Deputy Editor Swapan Dasgupta voices the despair of a community that Jyoti Basu forcibly converted into a diaspora in his 23 years of zero-contribution rule. Day Dreams.

 
DESPATCHES  


With the NBA waging an out-of-court battle, the real test for the Gujarat Government lies in completing the task of rehabilitating all those displaced. It's daunting but not insurmountable, writes INDIA TODAY Special Correspondent Uday Mahurkar in Despatches.

 
XTRAS!

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