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Wasteland
Jyoti
Basu leaves behind a state that is politically marginalised, economically
denuded. His legacy: masterful non-performance.
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Demystifying
DTH

1.
Programmes from studios or live shows are beamed through commercial satellites.
2.
Signals are digitalised, coded and encrypted through digital video compression
unit.
3.
Digital signals are screened. Unauthorised signals (e.g those which subscriber
has not paid for) are blocked.
4.
The cleared signals are uplinked from an earth station to a sattelite
with Kuband (high frequency) channels.
5.
The sattelite beams down the signal to a small dish antenna on subscriber's
rooftop or balcony.
6.
The dish antenna transmits signals to a decoder through a smart card provided
by the DTH provider.
The
Good
- Scratchy
telecasts will be a thing of the past. Digital signals are incredibly
sharp.
- If 30
channels was wow now you have 100 and everything on.
- No cable
operators dishing you out shoddy fare. You select the menu you like
best.
The
Bad
- Its initial
cost. At Rs 25,000 for a set top box and the pizza-sized dish antenna
limits access.
- You pay
for each channel which means up to Rs 1,000 per month
- With
broadband cable bringing convergence of TV, internet and phone the DTH
is not as hot.
When
Will The Show Roll
- No you
won't be able to switch to DTH today. It will take almost a year before
companies organise their business and get down to dishing out the digital
fare.
- Large
investment including Rs 10 crore licence fee, buying satellite transponders,
setting up earth stations and a subscription management system is a
barrier.
- Foreign
equity of 49 per cent will help because it will bring money and the
much-needed technology.
- DTH will
be a high end option-initially being only a niche medium. Its potential
is three million in two years as compared to the existing 37 million
cable subscribers.
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Web
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can Non-Performing Assets of companies be cleared? By recovering what
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AuContrAiyar.
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