India Today Group Online
 


January 29, 2001 Issue




COVER
 

God's Acre
Kerala is the undisputed tourism hot spot of India, the must-see destination for heads of states, the wealthy, the tired. This is the story about the colour and hardsell that have made this state of stunning backwaters, impossible greenery and great beaches what it is.

 
THE NATION
 

No Chance for Peace
With the jehadis stepping up their terrorist attacks and the Hurriyat issue embroiled in confusion, hopes of a breakthrough in Kashmir are receding.

 

 
STATES
 

Fear Factories
As two senior executives are killed by workers, the persisting violence in mills is forcing the state's antiquated jute industry to move to the peaceful environs of Andhra Pradesh.

 

 
BUSINESS
 

Should Will Prevail?
TRAI's recommendation has opened a can of worms.


 
Columns
 

Fifth Column
by Tavleen Singh
Bypass Democracy

 

 
 

Kautilya
by Jairam Ramesh
Mao to Murthy

 

 
 

Right Angle
by Swapan Dasgupta
Bush Is Good News For Us

 
 

Flip Side
by Dilip Bobb
The Wishlist Year

 

 
Other stories
  Investigation  
  Sports  
  Cinema  
  Viewpoint  
  Obituary  
  Antodaya Scheme  
  Economy  
NewsNotes
 

News Priority

 
 

People's President

More...

 
 



 
  Home  
 

BOOKS

Chettinad Flavour

A journey through the glorious history and rapid development of a close-knit community

By P. Chidambaram

THE CHETTIAR HERITAGE
BY S. Muthiah, Meenakshi Meyappan & Visalakshmi Ramaswamy
PHOTOGRAPHS BY V. Muthuraman
Chettiar herritage/East-West
PRICE: Rs 3,000
PAGES: 275

The Chettiar community can trace its origins to the 2nd century A.D. Two great Tamil epics of that period describe the Chettiars as traders and merchants who eventually won the honour of crowning every successor to the Chola throne. From ship-chandlers, salt merchants and gem dealers to bankers, industrialists and professionals, the community prospered for over 1,000 years. Its most glorious 150 years began when the Chettiars ventured into Ceylon in 1796 and Burma in 1824. Its darkest period were the 1950s and the '60s which witnessed an exodus from these two countries and led to the impoverishment of many Chettiar families.

At the end of this turbulent phase, the Chettiar population is only 1,25,000 and claim as their home only 75 villages in the southern part of Tamil Nadu. That cluster of villages is called Chettinad. It is also the home of an extraordinary heritage of temples and mansions, customs and rituals, arts and crafts and hospitality and cuisine.

The three authors confess that they have "studied deep at the well of Chettiar heritage". They have put together a remarkable book of 800 pictures and a narrative that is marked by understatement and an economy of words. Their contribution, no doubt of great value, is however overshadowed by the outstanding genius of the photographer, V. Muthuraman, also a Chettiar.

Muthuraman and his camera have gone into the villages and homes of the Chettiars to capture in brilliant colour the sculpture of the temples, the architecture of the mansions, the ancient paintings, the village festivals, the family rituals, the glitter of metal and stone and the artifacts gathered over the years. He has also captured the contemporary Chettiar village affected by migration and now, like any other village with crumbling houses, neglected tanks, old women-folk and families struggling to reconcile their rich heritage with their poor economic status. Other photographs, lent generously from family albums, record the rapid transformation that has taken place in the past 50 years.

The numerically small community has moved out of the villages, creating its own diaspora in India and abroad. Nevertheless, thanks to its contributions to banking, industry, education and temple-building, it has a disproportionately large influence on the social life of cities like Chennai, Madurai and Tiruchirapalli. The authors have no illusion about the heritage they have chosen to record, and readily acknowledge that it will be overwhelmed by the march of time. Yet, they were determined to document in word and picture the community's legacy of a glorious 100 years. It is a labour of pride. The authors call the book a pictorial record for posterity. It is a pictorial treasure to cherish.

The only disappointment is that the recording seems to have stopped abruptly somewhere in the 1970s, as if the film roll in Muthuraman's camera had run out. The revival of the community in the past 25 years, its emancipation from rigid tradition and the Chettiar diaspora surely deserve another volume.

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     METRO TODAY
  MetroScape  
   


American Sigh
Those who found Anurag Mathur's 1991 bestseller
The Inscrutable Americans ribtickling, its eponymous film adaptation should come as no revelation.

more...

Looking Glass

Kolkata: Recreation Centre

Mumbai: Sports Centre

Bangalore: Restaurant

 

 
    Web Exclusives
COLUMNS  
 


The Kumbh mela is certain to lead to yet another explosion
of religiosity but is this good for India, asks India Today
Deputy Editor
Swapan Dasgupta
in
Day Dreams.

 

 
INTERVIEW  


This is just the beginning, V.K. Aatre, who is at the core of the LCA action, tells India Today Principal Correspondent Stephen David in an exclusive
Interview.

 
DESPATCHES  


As the much-dodged liquor policy comes before the Uttar Pradesh Cabinet for clearance, there are fears that the liquor mafia may continue to have its way. India Today Special Correspondent
Subhash Mishra

reports in
Despatches.

 

 

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