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THE
NEW ECONOMY: ADAPTERS
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ANDHRA
PRADESH, Hyderabad
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"Attention
to each detail is now possible."
Mulka Venkata Raju,
31, Jeweller
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tool: Computer-Aided Design, acquired in 1999. |
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Investment:
Rs 75,000 for cad package and
Rs 34,000 for a course
in cad
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Mulka
Venkata Raju learned the skills of his trade as a goldsmith from his grandfather.
Back then designs remained unchanged and everything was crafted by hand,
a time-intensive process that took weeks. Now, with branded jewellery
ushering in a more cosmopolitan look, the old designs don't always find
a market. But Raju is busier than ever. Using computer-aided design (cad)
he offers a catalogue of colour printouts of ornaments to prospective
buyers. Want to see what a necklace will look like using different coloured
stones? Need a variation, a chain of a bracelet transposed to a bangle?
Takes only the click of a mouse. "Our profession has always offered
customised service," says the market-driven, genial new generation
goldsmith. With cad that tradition has only been refined.
-Amarnath K. Menon
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PUNJAB,
Hoshiarpur
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"
Business is more transparent on the Net."
K. Singh Ahluwalia,
30, Citrus fruits farmer
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tool: Virtual market on the web, logged on in December 2000. |
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Investment:
Nil (already owned a PC)
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To
meet Khushwant Singh Ahluwalia, head not for his fruit orchard but his
bedroom. That's where you'll find him glued to his personal computer,
sussing out markets in Trichy, Bangalore, Ranchi and Chennai. Ahluwalia
doesn't always get the price he posts. But he's in no hurry. He's bidding
for fruit that's yet to be picked. Bidding on the Internet might seem
far-fetched to most hinterland farmers but in Punjab Ahluwalia is waking
up to the wonders of the web. In the old days he would dispatch his fruit
to distributors in the South, quietly accepting whatever selling price
they quoted. Now he sells over five truckloads at 10 per cent more than
the local market rate. Most sites also offer such value additions as quality
inspection, cash collection and transport. He chats with fellow kinnow
growers to catch up with market trends. "It's a more transparent
way of selling," says Ahluwalia. The "computer mandi" shows
every sign of catching. Last heard, the state government was toying with
the idea of cyber kiosks.
-Ramesh Vinayak
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MADHYA
PRADESH, Indore
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"My
cell phone has already paid for itself."
Rakesh Bhalerao, 32, Teashop owner
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| Tech
tool: Cell phone bought in 2000. |
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Investment:
Rs 2,000 for a second-hand phone, plus running costs of Rs 750 a
month for a cash card.
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Some
traditions never die. Offering a visitor, no matter how casual, a cup
of tea, for instance. So being a chaiwallah in Chappan, a marketplace
brimming over with little shops and small businesses in the heart of Indore,
was a great enough business to be in. Until one day Rakesh Bhalerao, owner
of a small tea shop, realised it could get even better. What he figured
was this: many shopkeepers found it too much of a hassle to send someone
scurrying to him with an order and instead preferred brewing their own
tea. Getting a phone connection would take forever and then where could
he put it in his makeshift shop? So Bhalerao got himself a mobile phone.
"It is the best thing to happen to me. I can receive all my orders
on the phone and it works out cheaper than keeping an assistant."
This chaiwallah delivers. Only problem: his phone is always busy.
-Neeraj Mishra
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