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THE
NEW ECONOMY: CAREERS
Media
Convergence
Making
It Rich In Media
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Shailendra
Jit Singh CEO, Jalva
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| Qualifications:
Computer
programming diploma, copywriting or video-editing skills |
| Starting
Salary:
Rs 10,000-15,000 a month |
| Employment:
Not available |
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Revenue:New
business in India; Globally worth
$200-300 million
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Weaving
stories rather than spinning yawns for your multimedia presentation, adding
that groove to pep the e-learning video, ''re-purposing'' the content
on your portal-all in a day's work?
For the
25-member unit of Jalva Media, a provider of ''rich media'' solutions
to traditional media companies and new media portals ''to enhance the
end-user experience on the web'', it's probably true. Digital media convergence
is the new kid on the it block.
Jalva provides
companies with an end-to-end solution encompassing production, encoding,
indexing, archival, distribution and streaming of digital media assets.
Snuggled in California's Silicon Valley with an office in Mumbai, it outsources
content provisioning services including digitisation of audio and video
content in several formats like Windows Media, Real Player and MP3.
"India
may corner two-thirds of the global market
in two years." |
This is a
fertile field for html programmers, copywriters, video editors and even
computer diploma holders who undergo rigorous aptitude tests and a month's
training.
Take Sundarajan,
30, who burnt the midnight oil in studios as a video editor for a meagre
salary. He is now Jalva's video compression expert, using his editing
background to ''produce'' rich media content for the Internet. With a
90 per cent salary hike, he's not complaining.
Remarks
Jalva's 24-year-old CEO, Shailendra Jit Singh: ''The Rs 200-300 million
global market has a growth potential of eight times by 2003. In two years,
an estimated two-thirds of the work will be outsourced to India.'' No
wonder he can't stop smiling.
-Himanshi
Dhawan
Medical
Transcription
Prescribing Profits
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|
Karan
Khosla(far left) Director, Health Scribe, India
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| Qualifications:
Graduate,
ability to recognise foreign accents |
Starting
Salary:
Rs 6,000-8,000 a month |
| Employment:
6,100 in 1999; 1,60,000 in 2008 (projection) |
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Revenue:
Rs 300 crore in 1999; Rs 11,000 crore in 2008 (projection)
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The
words flow through the headphones: agiolipoma, toxo-plasma. They spurt
across the screen, following the blinking cursor. It's not a doctor at
work; it's only a medical transcriptionist (MT). The medical transcription
is a permanent, legal document that states the result of a medical investigation,
facilitates communication and supports insurance claims. It is incumbent
upon doctors in the US and Europe to preserve the medical records of their
patients.
Instead
of putting them on paper they dictate the details of the patient like
medical reports, clinic notes, consultation and lab reports and other
details to a recorder or a voice mail system and send it to the MT. The
information then is transcribed, punched into a computer and sent to the
concerned hospital.mts are people who transcribe the words of doctors
into digital files-a job that was earlier done locally but is increasingly
outsourced.
| "This
is the fastest growing segment in IT services." |
Typically,
doctors in the US dictate their diagnoses of patients and possible course
of action into a tape. These tapes are digitised and sent over the Net
to India where MTs transfer the information into data files that are sent
back to the US. Given the time zone advantage, an MT in India works while
his doctor client in the US sleeps. So everybody's happy-but for a price.
MTs form
a $6.6-billion business worldwide and the potential is enormous. ''Hospitals
in the US generate reports for patients like a lab report, case history
or even a discharge summary but since it is a very tedious process they
outsource the work to parties like us,'' says Karan Khalsa, director of
HealthScribe India, Bangalore-based subsidiary of HealthScribe Inc, the
US corporation that pioneered MT in India. Low costs (13 cents a line
in India compared to 50-60 cents in the US) is of course a propelling
factor.
Around 6,700 US hospitals scramble to convert medical records into electronic
formats. The US employs some 2,70,000 MTs and their availability is falling
by about 10 per cent per annum. No wonder Indian labour is just what the
doctor ordered.
-Stephen David
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