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THE
NEW ECONOMY: ADVENTURE CAPITALISTS
A
New Spin
Ganesh Devaraj
MD, Soliton Automation
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"IT-enabled
businesses can be a reality in Coimbatore due to the huge software
talent."
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He
was expected to take over the reins of his family's Narayankrishna Spinners
in Coimbatore. Instead the 32-year-old textile scion got himself a doctorate
in engineering from the US. Ganesh Devaraj returned in 1998 to start Soliton
Automation, a company into virtual instrumentation-a concept new to India.
The application uses computers on the shopfloor to ensure zero defect.
The Soliton client list includes Daimler-Chrysler. Since inception its
revenues have grown 185 per cent. Says Devaraj: "it-enabled businesses
can be a reality in Coimbatore because of the huge software talent in
its colleges." Devaraj recently launched Soliton Labs, bringing the
city's software talent together to build "Net-enabled virtual instruments",
and is opening a centre to "develop automation software for the semiconductor
industry". Devaraj has given enterprise a new face in Tamil Nadu's
cotton capital.
-Methil
Renuka
Drug
Lord
Varaprasad Reddy
CEO, Shantha Biotechnics
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"Positive
thinking gets you there.
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Frankly,
K.I. Varaprasad Reddy should have been sulking. In 1985, Reddy quit a
secure job at a PSU in Andhra Pradesh to start his own business. Five
years later his partner ran off with the money. The setback only steeled
the 54-year-old
engineer's resolve to stick it out. In another five years a new venture,
Shantha Biotechnics (SB), produced India's first genetically engineered
product-a vaccine to combat hepatitis B. What made his success sweeter
is that it's available at an affordable price. Reddy's achievement has
also turned the old relationship between a big pharma company and a biotech
firm on its head-the vaccine is marketed by Pfizer.
Reddy now
wants to go global. In August 2000, his newly formed Shantha West acquired
a US biotech firm. He now plans to hit Nasdaq after a $100 million ADR.
"My role is that of a facilitator in a team committed to providing
cheap therapeutics to the poor," he says. Cheap drugs in this day
and age? No problem. "Positive thinking gets you there."
-Amarnath K. Menon
Kick
Starter
B.T. Bangera
MD, Hi-Tech Arai
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"We
offer the best for people at the lowest levels."
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It
may be a sleepy pilgrim town but Madurai has not been without its entrepreneurs.
R Lakshminarayanan of Hi-Tech Arai-a joint venture with Japanese companies
Arai Seisakusho and Mitsubishi-is one of them. But ask him, and the founder-chairman
attributes his company's success to his managing director and "right-hand
man" B.T. Bangera.
The company
today incorporates a Japanese work culture and "competes with the
world's best out of Madurai". Starting off as a small-scale unit
in 1987, Hi-Tech Arai clocked a turnover of over Rs 58 crore in 2000.
The company has three product groups: oil seals, reed-valve assemblies
(for two-stroke two-wheelers) and technically specified molded rubber
parts, primarily high-precision, fuel-efficient and pollution-control
equipment that few manufacture in the country. "Which is why today
we are competing with the world's best,'' says Bangera.
Bangera,
a 1970 IIM-A graduate, formerly with ABB, calls it contemporary management
technology, offering the best "for people at the lowest levels".
Adds Lakshminarayanan: "Countries like India and China will be the
most important economies for mobility, people, goods and ancillary technology."
-Methil
Renuka
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