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THE
NEW ECONOMY: OPINION POLL
Better
Off Than Dad
Back
when we were 10 years younger and Big Bull Harshad Mehta was still an
unfallen god, the Babri Masjid still an unfallen structure, life was different.
On the flip side, the IT revolution was still to come, the global economy
was still an idea on paper, we still drove antiquated cars and ate cornflakes
with black specks floating on the surface. That was life in pre-New Economy.
All that
seems so far away. Today, practically every village in India offers long-distance
dialling and Uncle Chipps with equal nonchalance. Salaries have gone through
the roof. From automobiles to mobiles there's plenty to buy. Investment
options have increased and we're better off than our dads. Or are we?
India Today commissioned
ORG-MARG to conduct a poll in Delhi, Bangalore, Kolkata, Chennai and Mumbai
to unearth major trends in the
middle class in the 1990s. Two sets of people were interviewed: the 30-35-year
age group was questioned about the year 2000 and the 40-45-year age group
was asked about the year 1990 to get a comparative base. NAMITA
BHANDARE reports.
The
Earning
The 1990s saw tremendous growth in incomes which show no signs of slowing
down in the future
Rima
Kapoor recalls her first job in 1990. Fresh from the US with a master's
degree in communications, she thought she would be snapped up. She was.
But back then salaries were conservative. "When my boss-to-be said
I'd be paid Rs 5,000, I thought it was a king's ransom," she laughs.
Today, candidates with her qualification would start at twice the amount,
at the very least, she adds.
In 1990,
the poll findings show, only 6 per cent of respondents earned over Rs
15,000. Today, it's over 11 per cent. In a citywise break-up, Delhi has
the fastest income growth, followed by Chennai and Mumbai (see box). With
the exception of Mumbai, the number of people earning at the lower end
(household income Rs 1,000-Rs 7,000) has fallen; those with incomes upward
of Rs 7,000 are on the increase.
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| START-UP
SUCCESS: Taab Siddiqu, 34, and Adil Hassan, 40. She's
an MBA, the daughter of academicians, he's an engineer, the son of
an industrial consultant. Together they launched Harvest Gold in 1993
"because you couldn't get good bread". The company's
turnover last year: Rs 40 crore. |
Household
incomes are poised to explode, predicts Professor S.L. Rao, former director-general
of the National Council of Applied Economic Research (NCAER) and among
the pioneers of consumer demographic surveys in India. For instance, he
says lower-middle and middle-income households (those with an annual income
of Rs 22,501 to Rs 70,000) will constitute 59.9 per cent of the population
in another five years, while those in the upper-income brackets (upwards
of Rs 70,000) will comprise 22.3 per cent of the population.
Where is
this prosperity coming from? Two primary sources, says Rao. The first
is the possible annual average GDP growth (in real terms) of 6.43 per
cent up to 2006-2007. The second, a significant shift of people from rural
to urban areas. However, even in rural areas, Rao anticipates a dramatic
increase in middle-income households from 8.4 million in 1994-95 to 14.8
million by 2006.
The number
of households with only one earning member has fallen over the last 10
years. Those with two and three earning members are up from 33 to 39 per
cent. The increase in the number of working people is most dramatic at
12 per cent amongst professionals.
New professions
from medical transcription to web designing have resulted in greater earning
potential. The way we work has changed too, with more people working out
of their homes. Result? Many of them do more than one job. Also, government
service-once the holy grail of livelihoods -doesn't hold the same charm.
There's a greater entrepreneurial spirit.
Harvest
Gold's Adil Hassan, for instance, is an engineer who switched to making
bread with an investment of Rs 1 crore because his wife told him she couldn't
find decent bread in Delhi. Today, the couple-his wife Taab Siddiqi is
an MBA-heads a company with Rs 40 crore turnover and have diversified
into related products like hamburger buns.
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