| |
BUSINESS: INSURANCE
Private Companies Offer Extra Benefits
|
|

|
|
|
N. RANGACHARI, Chairman, IRDA
"Licensed
companies have come up with new policies to suit target groups."
|
Both ICICI Prudential
and HDFC Standard Life are offering many such riders-as accident or disability
benefit, major surgical assistance benefit and even as protection against
critical illness. "Over 70 per cent of the customers have taken policies
with at least one additional benefit," says D.M. Satwalekar, CEO,
HDFC Standard Life. Especially popular is the critical illness rider which
protects the policyholder against financial loss in the event of a terminal
illness.
The additional premium for each rider is not
fixed. It has wide variations for clients across different risk bands.
For the critical illness add-on, the computation challenges the underwriter's
skill as it involves a multitude of factors, including mortality records
of the policyholder's family and an intimate knowledge of his personal
health profile. The task is compounded by the extra requirement of estimating
the policyholder's possible income at any point of time in the insured
period, and the likely duration of his being bed-ridden. Till recently,
the LIC was famously liberal in the medical check-ups while selling life
policies. However, the new insurers, besides subjecting clients to detailed
medical scrutiny, insist that they fill up detailed declaration forms,
with the caveat that a single misdeclaration may lead to dismissal of
claims.
|
PRIVATE LIFE INSURANCE
COMPANIES LICENSED
SO FAR
|
|
HDFC Standard Life
Offering add-on covers with
ICICI Prudential Life
Focus on additional covers
Max New York Life
Novelty products still in the works
Reliance Life
Products not disclosed
TATA AIG Life
Products not disclosed
ING Vysya Life
Products not disclosed
SBI Cardiff Life
Products not disclosed
Birla Sun Life
Offering asset investment options
Old Mutual Kotak
Products not disclosed
|
|
|
NON-LIFE INSURANCE
COMPANIES LICENSED
SO FAR
|
|
|
Royal
Sundaram Alliance
Focus on motor insurance
Reliance General
Plans await RIL's IT broadband
IFFCO Tokio General
Package policies for agriculture
TATA AIG General
Tailor-made products for IT
Bajaj Allianz General
Products not disclosed
|
|
The general insurance market, however, is yet
to feel the heat of competition due to a combination of reasons. This
is so partly because most segments of the general insurance market-like
fire and motor-are under strict control of the Tariff Advisory Committee
(TAC). There is not much scope, therefore, for launching novel products
until the regulator formulates new rules for their pricing. Besides, as
compared to life business, the private insurer is completely clueless
in general insurance without his own data bank. There are at least the
available figures of mortality to guide the insurer of life, but where
does one get data about, say, the frequency of failure of turbines in
hydroelectric projects?
However, even within these constraints, the
Tata AIG has brought a touch of originality with its tailor-made products
for the software industry. Notable among them is its Net Advantage Security
which covers a large gamut of risks associated with e-commerce. The risks
range from liabilities linked with privacy violation to charges of breach
of security. "In an era of borderless transactions," says Tata
AIG General Insurance CEO Dalip Verma, "the risks can be very large
depending on the laws of the country from where the charges originated."
The company has a policy that indemnifies directors
and officers of a company against liabilities from errors and omissions
in piquant corporate situations-ranging from charge of violation of corporate
governance rules or employment practices to sexual harassment complaints.
These are complex policies with risks that are difficult to measure. The
GIC depends entirely on foreign reinsurers (like Swiss Re, or Munich Re)
for pricing and structuring complex insurances. The new players being
mostly joint ventures with MNCs, much of their expertise is inhouse.
They are also gearing up for big changes in health insurance (which is
non-life insurance), the big change in the offing is the cashless service,
which enables the policyholder to receive treatment at the designated
hospitals without making any direct payment. The charges are debited from
the client's account through the Third Party Administrator (TPA), who
manages health insurance against a commission. The account details are
likely to be contained in a plastic card issued by the insurer. The IRDA
is in the process of licensing the TPAs, with many well-known corporates,
including the Apollo Group of Hospitals, on the list of applicants.
IRDA Chairman N. Rangachari says the new entrants
currently "are carrying out the needs analysis of the target groups".
However, at the root of the needs analysis is the arduous task of obtaining
statistical data. The LIC and GIC did not feel such need, bound as they
were by a strict tariff regime and a monopoly that guaranteed growth.
In a competitive environment, insurance will be governed not by the Finance
Ministry mandarins but by the law of big numbers.
|
|