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COVER STORY: LAGAAN
A Whole New Role
What's driving stars to fund their passion for immortal
cinema?
True to form, Aamir
Khan took his time. As Lagaan released in theatres across the country
over the weekend, he became the newest inductee to Bollywood's Brave hearts
club of actors-turned-producers. Members include Ajay Devgan, Kajol, Shah
Rukh Khan, Juhi Chawla, Sunil Shetty, Anil Kapoor, Salman Khan, Jackie
Shroff and Sunny Deol. Armed with brand equity, big bucks and a burning
ambition to make that great film, each of them hopes to change the rigid
contours of filmmaking from the boy-meets-girl genre to big, bold themes.
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SUNNY DEOLDillagi Cost: Rs 15 crore plus
Flopped: After original director Gurinder Chadha left, the location,
heroine and storyline changed.
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Sure, it hasn't been a dream debut. Phir Bhi
Dil Hai Hindustani, produced by Dreamz Unlimited, a firm owned by Shah
Rukh, Chawla and Aziz Mirza, bombed. But Shah Rukh, currently working
on Asoka the Great, a period film directed by Santosh Sivan, is undeterred.
And as if to prove his point he says, "Asoka is for Cannes".
Similarly, Deol, who burnt his hands as the director, producer and hero
of Dillagi is starring in and producing Indian. And Shetty's Popcorn Entertainment
has tied up with production company Ripples and Mahesh Manjrekar's Satyajit
Films to produce three movies.
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AJAY DEVGAN, KAJOLRaju Chacha
Cost: Rs 25 crore
Flopped: The cost included Rs 5 crore for sets which needed 98 trucks
to be transported to Ooty. The fairy tale ended sadly for Devgan.
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The reason stars don't mind dirtying their hands
with the nitty gritty of production is because, for starters, it makes
monetary sense. Given the new economics of film-making, with the right
brand equity a producer could pocket profits up to Rs 15 crore even before
the film's release. It's a temptation even the top-bracket stars pocketing
pay checks of Rs 3 crore can't pass. Says Shetty: "There's a lot
of money in filmmaking provided you keep your focus." This parallel
career also allow actors to put money into stories they fear may not get
correct creative backing. Devgan's next venture, Barf, is a medium-budget
movie directed by music composer Vishal Bharadwaj and starring Manoj Bajpai
and Sushmita Sen.
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SHAH RUKH KHAN, JUHI CHAWLA Phir bhi dil hai hindustani
Cost: Rs 15 crore
Flopped: Even the creative talent of Santosh Sivan, Farah Khan and
Sharmishta Roy couldn't save this dud.
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But the Brave Hearts haven't quite delivered,
a fact which producer Boney Kapoor attributes to plain bad luck. "Today,
even big makers are stumbling, so why single out the actors?" But
Film Information magazine's Komal Nahta disagrees, "Just because
you're a good actor doesn't mean that you will automatically make a good
producer. " The critical factors beyond passion and daring are discipline.
If Lagaan passes box office muster it would provide a workable prototype.
-Anupama Chopra
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