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COVER STORY: LAGAAN
Can Aamir Trust His Hunch?
Aamir's belief in
Lagaan could be attributed to what Farhan Akthar-his director in the forthcoming
Dil Chahta Hai-calls the man's "commitment to and total involvement
in any role". Aamir himself attributes it to "a gut feel about
being right". While sounding both comforting and idealistic this
doesn't take away from the fact that a magnificent obsession can be potentially
ruin-ous. Twenty years ago, Kamaal Amrohi made Razia Sultan, his most
ambitious film since Pakeezah. It failed miserably, confirming every stereotype
about over-expensive costume dramas.
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PULSE OF THE PEOPLE: Aamir (centre) at a special screening of Lagaan
in Gujarat
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So can Aamir trust his hunch? For Vikram Bhatt-a
director with whom Aamir took a gamble in the immensely successful Ghulam-Aamir's
"gut feel" is actually "a very keen sense of what works
for the audience. Aamir may have a problem with awards but he is in love
with the box office", says Bhatt.
There is certainly a method to Aamir's madness.
The Rs 25 crore Lagaan has been sold for an average of Rs 2 crore per
domestic film distribution territory. That should have fetched Rs 10 crore.
A matching amount is estimated to have accrued in overseas rights. Music
rights have been sold for Rs 4 crore. If you add the deferred payment
for television and DVD rights, you realise that Aamir needn't really bother
about ticket sales.
The pre-release windfall may satisfy Aamir's
bankers, but it certainly won't fire what filmmaker Mahesh Bhatt calls
Aamir's "obsessive desire for perfection, bordering on the pathological".
Lagaan is the ultimate gamble for the "honest bloke" of the
Hindi film industry. Previous period film specialists like Sohrab Modi
made their mark in the era just before and after Independence. Then, nationalism
wasn't just a theme, it was a habit. India has moved on. While Komal Nahata,
editor, Film Information, believes that "in this country two emotions
rule: mother and Mother India", a bad film cannot succeed simply
because it evokes the right emotions. In investing his millions in the
sort of detail that would have done Cecil B. DeMille proud-scouring the
sports shops of London for a century-old bat-Aamir has given the world's
biggest film industry new attitude: dare to be different, think big, execute
bigger. If it works, the returns could be exponential. Filmmaker Vidhu
Vinod Chopra is excited: "This film is not shot in the Swiss Alps.
As against the bikini-chiffon look, its draw is in the story. It will
trigger a change."
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PERSEVERANCE: In spite of rejection, director Gowarikar believed
in his story
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Hindi cinema is usually a mug's game where producers
are constantly in search of the next "formula": foreign locales
with Sangam, the multi-starrer with Waqt, the angry young man with Zanjeer.
With his first starring role in Qayamat se Qayamat Tak (1988), Aamir re-revived
the cyclical teen romance theory of filmdom. Now, fertile imaginations
are talking of life after Lagaan-of back to the roots, rural films. Movie
maestro Subhash Ghai is dismissive: "It's not a trend. People accept
all kinds of cinema. It's like eating out. You choose the cuisine to suit
the mood." As for Lagaan, Ghai is sure "the box office will
recognise Aamir's sincerity and effort". In other words, Lagaan's
success will not signal a flood of dhoti-kurta films.
That said, while Aamir the actor may be "heartbroken
if it doesn't work", Aamir the producer is taking a karmic view:
"We have managed to make what we set out to. It's important that
we have to be bold and do the right thing." As Bhuvan tells the villagers
after accepting the wager, "Sach aur sahas hai jiske man mein, jeet
usi ki hogi (Honesty and courage will win)." In cinema or cricket,
it's the best policy for the slog overs.
--With Anupama Chopra
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