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COVER STORY: URBAN YOUTH
A Beginner's Guide To Luckies
A tribe which mainly lounges, the Luckies are all about
attitude. Leaning against pillars of multiplexes, tossing blow-dried manes
of highlighted hair that frames lazy pouts and radiating 'cool', life
is an easy read for the Luckies, their priorities clearly defined.
 Looking
Good: Usually mornings begin at 11 a.m, and it's dumb-bells for breakfast.
Even while toning the triceps on the Nautilus, it's labels all the way.
Faux will do, sometimes they even outlast the original. The idea is to
look clean, sophisticated and understated, never mind the dubious antecedents
of the outfit. The beer glass is a nighttime accessory and if there's
a cigar to complement it, you are the high priest of Luckihood. Doesn't
matter if it's the same Cohiba that you've been flashing for two weeks.
The hair is trimmed and gelled, sheer shirts are never tucked in; Luckies
are maestros of the Blank Stare: noticing everything but revealing nothing.
Labels: In a generation ravaged by couture
anxiety, the label sets aside the Lucki aristocracy from Lucki commoners.
Tommy Hilfiger, Gap, DKNY, Versace, Armani, and Dolce & Gabbana are
the most hunted labels ... so much so that they've almost become pedestrian.
Fashion Street or Fashion Flash, ersatz offleads come cheap and easy.
The race for Alexander McQueen, Michael Kors, Hussein Chalayan, or Yamamoto
is still wide open. Made in Bangkok or Jalandhar-who can tell?
Spending: Money talks and the Luckies
catwalk. From hyperbusy parents letting loose their guilt money and nouveau
riche businessmen who are even more generous that their wallets brimmeth
over. Sometimes it doesn't cost much to have money- just pretend you do.
Spending is on yoga instructors, gym memberships, holidays, hangouts,
home theatres-and, of course, Helmut Lang. Since it isn't black to take
out a wad of crunchy notes, plastic smiles from wallets. The glint of
gold is important to be taken more seriously by Lucki peers. Motto: bank
on creditworthy daddies.
Cell phone: It's the heartbeat of the
Lucki, the lifeline. Getting connected was never as important. Up-do-date
whereabouts are tracked and exchanged. You can spot him hypnotised by
the small screen, punching out cybermail or giggling at the mnemonics
of cell-phone lingo.
Clubbing: The day is gaudy and harsh;
the night is their playground. It's the moment the Lucki has been waiting
for throughout the distressing hours of daylight, the moment of catharsis.
Saturday night is still the favourite day for bubbly beverages on bar
stools, but other days are gaining as much importance. Find the Lucki
at Djinns or Ricks in Delhi, 180 Proof or Urban Edge in Bangalore, Big
Ben or Tantra in Kolkata or Club Abyss and Athena, Fire and Ice in Mumbai.
And you don't have to look too hard, he is lounging in his waisted shirt
and dreamy eyes, beer bottle hanging down by the neck from a muscled limb.
The bottle has to last all night, unless San Miguel is on promotion.
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