| |
COVER STORY: URBAN YOUTH
NEW STYLE
The Black Beauties
Luckies are global. You
see her shop at Bloomingdale's and Ambavata's and can't tell the difference.
|
|

|
|
|
STYLE: The screen and street are dressing
|
It's not enough
to be lucky, but also to look Lucki. The 1960s belonged to beads and bellbottoms,
the '70s to prim outre, the '80s was confusion with a low neckline and
the Indian finally discovered dressing in the '90s. Lucki Dressing is
the international style of 2000: you see him lounging in Broadway as well
as swaggering down Colaba, you see her shopping at Bloomingdale's or Ambavata
and can't tell the difference. The dress code is simple: you are the world,
and you belong.
|

|
|
|
DARK PASSION: For parties, it's black
|
|
The New Look maintains an ironic balance between
costume cloning and individualism, best typified by the 1990s Calvin Klein
ads that screamed "Be Yourself"-but ended up selling the same
kind of T-shirts to similar social groups all over the world. These were
the clothes of a permanent universal emotion, the emotion of overlit shopping
malls, Steven Soderbergh's films, and Jennifer Aniston's layered hairstyle.
All predominantly symbols of unabashed take it or leave -it-at-your-own-risk
Yankeeism. Mangesh Pidnekar, a 27-year-old, Mumbai-based manufacturer
of automobile parts is an archetypal celebrant of this new influence:
"I don't mind spending Rs 5,000 a month on clothes. For casuals I
buy something from Cotton World or Benetton, for formals I prefer Versace,
Gabbana, Armani and Tommy Hilfiger." So there. Satellite TVs blasting
scores of international channels and the Internet pushing the world towards
one big clothes-knit village. Fashion consultant and writer Meher Castellino
agrees: "It's the exposure to TV that has shaped the current global
look in India. Actually Indians have been aping the West since the British
era; only it is more pronounced now."
|
|

|
|
|
THE WORLD IS HOME: Lucki dressing follows the international style
|
The screen and the street are dressing cousins.
Karisma Kapoor laughs confidently in her non-fussy polycrepe outfit with
a bateau neckline; the chic new look given to her by designer Manish Malhotra.
Ajay Devgan or Shah Rukh Khan wouldn't be caught dead in fuchsia, acid
lemon or electric blue, colours revered by their "hueuphoric"
male counterparts a decade earlier. Instead they choose cool limes, ambers
and brackish greys. Monish Durgani, 22, a Mumbai-based clothes stylist
for Channel V, says his idea of a dress would be to wear just "black
trousers and a black knit cotton top," much like thousands of other
22-years-olds in all parts of the world. "Everyone in India wants
to fit in and are afraid to be seen as weird," says Durgani.
|

|
|
|
The New Look maintains
an ironic balance between costume cloning and individualism.
|
|
And yes, black is the hottest club colour. The
colour of all present day minimalist mutineers, the colour that designer
Christian Lacroix called "matter as much as colour, light as much
as shade; neither sad nor cheerful, but alluring and elegant, perfect
and necessary." On any given Saturday night in Kolkata's The Big
Ben or the Delhi's retro-decor Ricks, black is the colour that goes best
with endless pitchers of Long Island Ice Tea or the customised Guav-Berry
Martini. It's black for ribbed turtleneck T-shirts and sweaters (couple
that with Tod's flat loafers and you've got the Parisian regimentals),
black for the nylon bag (made irresistible by Prada), black for non-iron
polylycra sheer shirts and not-so-sheer trousers, black for Ravi Bajaj-styled
Jodhpurs, black for a microbe-free wraparound tops, black for a Burberry
headscarf and black for the 21st century translations of the little black
dress- made timeless by Coco Chanel in the 1930s. Says Kolkata designer
Kiran Uttam Ghosh: "Even though they talk about psychedelic, youngsters
today are wearing black, black and more black. And it's all micro, midriff-showing
stuff, adhering to the principle less is more". Mumbai designer Hemant
Trevedi adds that pastels and pale colours are out because "there's
a danger of them merging with the background." For 20-year old reed-thin
Kolkatan Anu Singh ("it's the Calista Flockart thing") who uses
bi-colours for her lips (with a liner a darker shade than the lipstick)
and trawls through the latest foreign magazines to get some tips on black
dressing.
But all is not perfect in the sometimes skewed
verisimilitude of the international look. Explains Delhi designer David
Abraham, who exports 90 per cent of his label to London and Paris: "The
dressing here is more superficial and offbeat, more mannered and calculated.
Compare a super stylish club in London and Djinns. You'd probably find
upstartish Versace here and an avant garde Yohji Yamamoto there."
But out of the emerging sophistication one thing
is clear: The Luckies dress to stand out.
|
|