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SOCIETY AND TRENDS: SPECTACLES
Frame Of Mind
Far from being utilitarian necessities, glasses are
now trendy accessories. And like with all fashion, it is only the label-not
the price tag-that matters.
By Natasha Israni
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DOLCE & GABBANA
Rs 5,500-7,500
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One would think
being in the style business guaranteed a certain immunity from being surprised
by fashion quirks. Poonam Soni, a Mumbai-based jewellery designer of 10
years, begs to differ as she amusedly points to a cosmopolitan trend.
"I've seen youngsters with 6/6 vision wearing spectacles because
they think it makes them look trendier," she laughs. "Girls
especially see frames as accessories to highlight their looks."
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GUCCI
Rs 6,000-8,000
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Donning plain glass frames only for style may
seem an overstretch but even those who have prescription glasses will
agree that spectacles are no longer just about being able to tell your
boss' face from your girlfriend's. In the megalopolis culture that worships
individual style, spectacles are the new fashion tool. The shape, size
and material of the frames, not to mention the lenses, say as much about
how "with it" you are as your clothes or shoes.
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SAKURA
Rs 1,800-2,500
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The bespectacled Mr and Ms Chashmuddin of yesterday
are today's Mr and Ms Trendy. Even if it means having to part with around
Rs 5,000 for a frame-or Rs 30,000 if it's a Cartier.
Says Sanjay Tyagi, manager of Delhi's Bon-Ton
Opticians, which has four showrooms in the capital: "The Indian optical
industry has so far been projected as a mix of health and fashion. But
it's moving more towards fashion now." So while women aped Madhuri
Dixit's purple choli after Hum Aapke Hai Koun, it's Hrithik's rimless
spectacles in Kaho Naa ... Pyaar Hai which are the rage now. The days
of black-framed, jumbo-round glasses are over. In demand are unobtrusive
small frames, preferably squarish and angular. Similarly, glass lenses
are out. Rapidly gaining fashion acceptability is "optical plastic",
which is not only 30-40 per cent lighter, but is also impact- and shatter-
resistance and can be made anti-reflective.
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EXTE
Rs 4,000-5,000
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The optical plastic that has caught on in India
is Columbia Resin 39, which is three times costlier than normal glass.
Polycarbonate optical lens, which is more expensive, is another alternative.
The new material apart, these plastics come in an array of hues, adding
that much more colour and excitement. While the modern palette for frames
is quite enthusiastic, there is a cornucopia of natural tones too. The
inspiration seems to come from urban environment-warm earth shades like
olive green and sage, cooler winter neutrals, ice blue, fresh mauve, pale
grey and matte finishes on silver, bronze and metallic colours. And for
the bolder, there's a line that would send grandmas into a sulk.
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EMPORIO ARMAN
Rs 4,000-7,000 |
The much-hyped traditional Indian favourite,
gilt, is on the wane. "Gold has given way to fashionable metals like
titanium, stainless steel, and memory metals that combine special titanium
and nickel alloy," confirms Shail Ranawat of Colaba Opticians, Mumbai.
"Also aluminium, beryllium, cobalt and monel metal. These metallic
trends can usually be traced to films, music videos and channels like
MTV."
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DANIEL SWAROVSKI
Rs 5,000-11,000 |
Which brings us to the moving force behind the
domestic spectacle industry-the style in the West. Says Narendra Kumar
Ahmed, a Mumbai fashion designer: "Thanks to the liberalisation policies
of the 1990s, western trends in eyewear have overwhelmed Indian in the
past two years, especially the dotcom generation. Then there are the visiting
NRIs, bringing with them even more international style concepts, attractive
eyewear and fashion magazines."
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No Glass Ceiling
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| Elite Rs 1,800-2,400 |
| Adidas Rs 1,800-3,000 |
| Giordano Rs 2,000-3,000 |
| Vogue Rs 2,800-3,600 |
| Valentino Rs 3,000-5,000 |
| Boss Rs 3,000-6,000 |
| Chanel Rs 4,000-6,000 |
| St Dupont Rs 10,000-13,000 |
| Bulgari Rs 12,000-16,000 |
| Cartier Rs 15,000-40,000 |
Largely driving the onslaught of fashion notions
is the presence of the original inspirations themselves. Cartier apart,
international designer brands like Giordano, Boss, Gucci, Vogue and Valentino
need no longer be brought from distant shores. They now crowd the neighbourhood
optician outlets in India. Mumbai's 25-year-old Gangar Opticians, for
instance, is equipped with computerised frame selection to prevent customer
frustration during the formidable exercise of choosing from the 65 seductive
international brands it offers. Anu Ahuja, model and TV presenter, talks
of the impact of these readily available global names on the Page Three
people. "With bigger brands coming in and more variety of eyewear,
specs are now a fashion statement just like watches."
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