| |
LIVING: PLAYSCHOOLS
Business At Play
Playschools are using imaginative games to develop a child's
personality. At a price, of course.
By Supriya Bezbaruah
| |

|
|
|
LEARNING TO BE BRIGHT: At Mother's Pride
|
At an indoor mini-beach, toddlers excitedly build
castles, spraying sand everywhere. A room echoes with the delighted laughter
and screams of four-year-olds splashing under a waterfall in a heated
indoor pool. These are the scenes inside Macademia Soft Corner, an unmistakable
bright blue, yellow and red building on Delhi's Ring Road. Imaginative,
yes, but not unusual. In west Delhi, a red, white and green mock castle
houses Mother's Pride, where soft, colourful balls fly through the air
as toddlers roll around in a ball pool. A similar scene is played out
in the south Delhi shopping mall Ansal Plaza, where children race each
other in red plastic spaceships and helicopters at the playstation Funky
Orbit.
Children at play? Wrong. All the tiny tots here
are involved in serious educational activities. At Macademia, building
sandcastles together is seen as a way to develop team spirit and encourage
creativity. The coloured balls at Mother's Pride form the core of lessons
in the concept of colours and numbers. And "developing the child's
motor reflex abilities" is the real purpose of the plastic vehicles
at Funky Orbit. "It's edutainment'," claims an exuberant Pushpa
Bergot, general manager, Funky Orbit.
 |
|
| TEAM
SPIRIT: Children building sand castles at Macademia |
|
Innovative new playschools are vying with each
other in the use of imaginative, attention-grabbing ways to influence
a child's personality. "A child develops 70 per cent of his brain
between the age of three and 12 years," says Anup Kanodia of Planet
IQ. "And while 3 per cent of children are gifted, 75 per cent are
potentially gifted. We intend to bring out that potential." Strategies
differ in that pursuit. Besides an indoor heated splash pool and beach
for toddlers, Macademia has a theatre where children feature in shows.
For older children of up to Class VIII, there's the burrow. This is a
series of tunnel-like rooms where city-bred children can learn rock-climbing,
trapeze across the room, cross a mock river with a three-rope bridge,
and cross a "spider web" net. "All of these are team-building
activities, intended to develop the child's social and leadership skills,"
explains Deepak Garg, manager at Macademia.
| |

|
|
|
PLAYING ASTRONAUTS: Planet IQ
|
Mother's Pride has a heated pool, a theatre and
the ball pool for children up to four years. Funky Orbit, the four-storey,
28-ft plastic-and-rubber contraption, has rockets, tunnel-slides, swinging
trees and helicopters as well as balls to develop the child's visual and
motor skills. Planet IQ focuses on learning through specialised computer
programmes that include taking the child through a journey to Jupiter
and designing the interiors of a house.
Their approaches may vary but all the institutions
share one inviolate rule: the children should have fun while learning.
Their launch was inspired by the same reason: a revulsion to the rigid,
insensitive treatment of children in more traditional schools. "No
two children are the same," says Planet IQ's Kanodia. "We have
a child-first approach."
|
PASTIME GAINS
|
|
|
Building sand castles together is seen as a way to develop team
spirit and creativity.
Using tunnel slides and toys designed like rockets and helicopters
help develop visual and motor skills.
Climbing mock hills and crossing bridges are group activities
that help children develop social as well as leadership skills.
Coloured balls at ball pools are used to teach children about
colours and numbers.
|
|
Canadian-born Garg was struck by the difference
between the timid Indian child and the confident street-wise American
child with half the knowledge of his Indian counterpart. Macademia Soft
Corner was born to reverse that. "There is a dire need for personality
development of children in Indian cities. We aim to bring children out
of their shells," says Garg.
Choice-starved parents, horrified to see their
little ones withering under the burden of traditional memory-learning
curricula, are lapping it up. "This is ideal, I wanted my children
to learn something in a different way and enjoy themselves in the process,"
says Manmeet Sethi, whose daughter, four-year-old Tanisha, is enrolled
at Planet IQ.
The institutes are not merely filling a gap
in the pre-school development facilities for children. In an urban environment
where the number of working couples are on the rise and joint families
on the decline, they are cashing in on the role that grandparents traditionally
played-looking after and entertaining the grandchild. Most playschools
have day-boarding facilities and some also organise car pools or run mini-buses
to pick up and drop children.
Ironically, these imaginatively set up pre-schools
also provide an edge to children in the intense competition for admission
to traditional schools. "Our children tend to be more confident and
articulate when it comes to school admission interviews, and that sets
them apart right away," says Garg. But just to make sure, these schools
do have a certain element of formal training, though it is designed in
an entertaining way by trained teachers. Macademia, for example, has lesson
plans where even young children air their views on a range of topics from
Air to Walt Disney to the Mauryan Empire. The difference, say parents,
is discernible. "My son was timid. In a year, I have seen him really
grow and open up," says Namita Chopra about her son Shivang, who
is now in Class VIII. Vandana Dang, who has a four-year-old son, describes
a similar impact on her child.
Of course, there's a price to be paid for this
change. Macademia charges Rs 14,000 a year for its Learning Centre for
older children and Rs 28,000 a year for the Playskool. Planet IQ charges
Rs 400 a month in Delhi. "It's reasonably priced, considering the
benefits the child gets," says a satisfied Chopra.
That popularity probably accounts for the expansion
plans of these schools. Planet IQ, set up in 1995 in Kolkata, has 14 centres
across the country, and plans new schools in Dubai and Dhaka. Mother's
Pride, conceptualised in 1998 by housewife Sudha Gupta, now has three
branches across Delhi, with plans for more. Both Macademia Soft Corner,
launched in July 2000, and Funky Orbit, which has a smaller branch in
Bangalore, intend to expand soon.
And it seems that will make more parents happy.
Dang explains why: "Nowadays, a couple will have only one or two
children ... Everyone wants the best education for their child, and with
fewer children, they can afford to pay for it." Little children obviously
mean big business.
|
|