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UK SPECIAL: DIWALI
All That Glitter
The festive spirit is overrunning towns across the UK
as Indians prepare for Diwali
By Manjushri Mitra
Every Indian bazaar
in the UK is teeming with colourful clothes, clinky bangles and sumptuous
sweets, not to mention crazy fireworks and clay lamps. The Indian festival
season lasts an entire month-beginning with navaratras, Dussehra and ending
with Diwali. The Gujarati community in the UK kicks off the celebrations
with garba dances typical of the Navratri festival. Teenage talk revolves
around the latest styles of chania-cholis and potential dandiya partners.
The Bengali community's Durga Pooja is around the same time, while fasting
is the done thing.
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| FEISTY OFFERINGS: Annakoot celebrations
at Swaminarayan Temple, Neasden |
Both the festivals end with pyrotechnics when
the giant villainous 10-headed Ravanas are set ablaze at Dussehra festivals,
like the ones in Victoria Park mela in Finchley, north London, or the
Cossington Recreation Grounds in Leicester. Karva Chauth (November 4 this
year) follows in which women fast and offer prayers for long and happy
marriages.
But it is the prospect of Diwali that buoys
the spirit the most. The tradition of new outfits for the entire family
is good news for fashion retailers around Wembley, Southall, Leicester
and Birmingham. "It's the busiest time of the year. Diwali is a very
important festival in Leicester-the biggest in Europe-so we get people
from all over the UK and overseas too," explains Hemant Mattani of
Sona Rupa, a saree and music emporium at Leicester's Belgrave Road, nicknamed
the Golden Mile for its many Indian jewellery stores. Since it first put
up Diwali lights in 1983, Leicester's festival has grown and now boasts
one of the largest Diwali celebrations outside India.
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It's An All-Round Festival
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RAMOLA BACHCHAN
Famed for her Diwali parties in London |
To me it's all about celebrating life with
family and friends. We always begin with a Puja at home. I grew
up in Kolkata and like Diwali best of all the festivals. I don't
like Holi, such a torture with all that stuff being thrown around.
But Diwali is very important and it has been important all my married
life. We always give each other presents. What's wonderful about
Diwali is that it is such an all-round festival. You call your family
and friends to your home and ask for God's blessings.
-AR
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The switching-on of Diwali lights on October
29 drew crowds of about 30,000 people. And it is expected to double at
the main Diwali celebration on November 14 which will be ablaze with 6,500
lights, cultural programmes and fireworks. Belgrave Road will be closed
to traffic that evening, as it turns into a giant community centre for
Indians and locals alike. The festival has become a mainstream event,
sponsored by the likes of Carlton TV and Birmingham International Airport.
"It's the feel-good factor. It's the one
time of the year when everyone gets to meet friends and relatives and
wish each other on the new year; it becomes a huge multi-cultural event,"
says Rajendra Chauhan of Leicester's Hindu Festival Council.
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UPBEAT: Bhangra sets the tempo for
Diwali celebrations at the Leicester festival
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Wembley's Diwali festival, on the western London
suburbs, may not have as many lights, but will pack a greater punch in
terms of celebrity attraction, the organisers are confident. Last year,
the Diwali lights at Ealing Road were switched on by none other than the
martial arts actor Jackie Chan, while Bollywood actress Hema Malini took
part in the Diwali parade. This year's line-up is under wraps, but it
promises to be special.
Ealing Road, the main retail centre for London's
Gujarati community, is the place to buy sarees. Variety Silk House and
Krishna Sarees offer competitive discounts at Diwali when one can buy
a pure French chiffon saree for an affordable £40. At RCKC, the
London arm of Delhi's Ram Chander Krishan Chander of Karol Bagh fame,
sales discounts touch 50 per cent on a wide range of designer sarees,
salwar suits and pashmina shawls.
Diwali is also a time to spruce up the home
and buy new utensils. There's a crowd at Popat Stores, a small store packing
everything from clay diyas and religious artefacts to cookware, fireworks
and rangoli colours. Plus, it has several attractive "buy one get
one free" offers. Similar stores dot Southall. Little India and Pooja
Ghar, provide the Diwali essentials, while Daminis, Creations and Santoshi's
cater to the fashion seekers. Southall remains one of the best places
in London to buy fabric, with stores like Banwait & Co. and Pratap
Fashions. Rainbow Sarees, meanwhile, retains a niche in wedding sarees.
Many jewellers offer seasonal discounts. K.K. Jewellers specialises in
diamonds and other precious stones, offering discounts of 15 to 25 per
cent, says proprietor Sushma Duggal.
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A New Start
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S.P. HINDUJA
Businessman
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I always remember the basic truth behind
Diwali: to me it is about the return in the Ramayana of Rama. It's
about defeating evil. So to me it marks the start of a new year.
This year is not the western calendar year but the lunar calendar
so Diwali gets shifted by a few days each year if you follow the
western calendar. We have some holy event almost every month but
what is special about Diwali is that is the beginning of the new
year.
-AR
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Sweets are the order of the day with traditional
halwais and restaurants doing quick business. From the all-vegetarian
Bikaner or Royal Sweets outlets in Southall, Sakonis or Chetna's in Wembley,
Sharmilee or Bobby's in Leicester, the Indian fast-food outlets are preparing
for a busy time. Royal Sweets, which has 35 outlets in the UK, is giving
special Diwali gift boxes, available at Waitrose and Sainsbury's supermarkets.
A new factor is the burgeoning fabric stalls
run by enterprising Afghani merchants of Indian origin who have brought
a new range of products to the Southall market. "Each new wave of
immigrants brings fresh blood and the Afghani Indians are shrewd business
people providing good service at good prices," says Harbans Lal Shukla,
secretary of the Southall Chambers of Commerce.
In Birmingham, the main celebration is scheduled
on November 25 in Centenary Square, but there are a number of smaller
events planned. Temples in the city, the Lakshmi Narayan Temple at Warwick
Road, the Gita Mandir at Heathfield Road and Sparkbrook's Sri Krishna
Mandir, all have lined up special poojas. Religious fervour draws devotees
to temples in other towns as well-Sri Murugan Temple in east London and
the main iskcon and Swaminarayan temples.
The Swaminarayan Hindu Mandir in Neasden regularly
holds the largest Annakoot festival. Last year, it had 15,000 visitors
at Diwali, with a further 45,000 people arriving the following day on
Annakoot, the first day of the financial new year. It set another record-the
world's largest display of food last year with 1,247 dishes on display.
This year too 1,000 varieties of vegetarian dishes will be prepared by
a team of 350 volunteers, cooking up tons of items for the "bhoja"
on November 15. The temple has an impressive volunteer workforce numbering
over 600, including a small army of car park attendants, and another team
of teenagers looking after some 60,000 pairs of shoeson the festival day.
"Not even one pair of shoes has ever gone missing. They take up the
job in true Diwali spirit of service and giving," remarks Tarun Patel,
temple spokesman. Happiness is in service, and in festivities.
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