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Here is
an Indian puzzle. You are free to surf foreign-owned TV channels like
CNBC, BBC and even listen to a tendentious commentary on Kashmir on Pakistan
state-owned PTV. There's also the online edition of The New York Times
waiting to be downloaded. You are free to see Karachi's Dawn on the Internet.
But when it comes to the newspaper or the magazine delivered at your door,
the rules change. It must be desi-owned to the last paisa of its publisher's
capital.
That's the rule set by Jawaharlal Nehru's cabinet on September 13, 1955.
Or so it has been said by generations of politicians. The latest of them
is the Parliamentary Standing Committee on Information Technology, which
has circulated among its 45 members a draft report on the entry of foreign
print media and foreign direct investment (FDI) in print media. The draft
report swears by the 1955 resolution and recommends continuing the blanket
ban on foreign investment.
| Print media is starved of
capital. Foreign investment would infuse new life into it. |
The 1955 resolution has two operative sentences: "No foreign-owned
newspaper or periodical should, in future, be permitted to be published
in India." And, "Foreign newspapers and periodicals which deal
mainly with news and current affairs should not be allowed to bring out
Indian editions." The draft report says it has "fully taken
into account both the contextual significance of the cabinet resolution
of 1955 and the reality of globalisation". That's reading beyond
the text of the resolution, to a 1953 note by the Press Commission, which
said, "We consider it highly desirable that proprietorial interests
of daily and weekly newspapers should vest predominantly in Indian hands."
Despite this note, the cabinet resolution did not specifically restrict
foreign investment. It prohibited "foreign newspapers" from
publishing Indian editions. The irony is that in the interest of the free
flow of information, the Nehruvian vision allowed duty-free import of
newspapers and magazines without any limit. Says Shekhar Gupta of The
Indian Express: "The present policy is in fact elitist. Only readers
who can afford the high imported price of publications get to read them-local
editions are forbidden."
It
is, therefore, a specious argument that foreign investors can't buy a
stake in the Indian print media because Nehru had forbidden it. Nehru
and his colleagues perhaps never thought about it as no Indian media stock
was traded in those times. Besides, the resolution spoke only about the
print media because there was no other. Interestingly, unlike China, India
has never sought to make a law against foreign ownership of satellite
TV channels viewed on its soil. So has it suffered for its openness? As
The Asian Age Editor-in-Chief M.J. Akbar says, "A shoddy argument
often trotted out in support of keeping FDI out of the print media is
that 'enemy' money will take over Indian newspapers. Has it taken over
television-Zee or Aaj Tak?" During the Kargil War, Rupert Murdoch's
Star TV matched others in its patriotism.
Not everyone in the media is willing, though, to accept that what is
good for TV should be good for print too. Editors' Guild President Mammen
Mathew of the mega-circulation Malayala Manorama, says, "Given a
chance I'd have imposed on the electronic media the same kind of restrictions
on FDI applicable to the print media." Why? "Because there may
be dangerous foreigners behind apparently decent direct or portfolio investors.
Like that Saudi prince who has a stake in every US media company including
Time Warner."
The concern, however far-fetched, is repeated in a letter to the prime
minister by Pratap Pawar, newly elected president of the Indian Newspaper
Society (INS) and owner of the Marathi daily Sakal. "Attempts by
foreign media interests to dabble in the internal politics of countries
are not unknown. Surely the Government would not want such destabilising
forces to operate in our country." The politically well-connected
Pawar's missive was obviously music to the ears of the majority in the
Standing Committee. The draft report itself talks of a "cultural
invasion", the suggestion being that those favouring FDI in the print
media are insufficiently committed to India.
What is lost sight of in the avalanche of heady slogans is that while
the entire economy has been liberalised, inducing a revolution in the
communication sector, the print media has been cocooned from change. Even
a decade ago, the print media accounted for over 80 per cent of the total
advertising revenue. This came down to 52 per cent in 2000-01 and the
trend is clearly not encouraging, with more and more revenue getting deflected
to TV and the Internet. As Aveek Sarkar, chief editor of the Ananda Bazar
Patrika Group in Kolkata, says, "A printed newspaper today is a bit
like oral storytelling before Gutenberg. It'll be history soon and people
will make their own newspapers, if they're still called newspapers, on
the Internet."
While the printed daily has a problem of existence, the newcomers among
them and the young and dynamic ones have limited access to capital. Banks
are averse nowadays to lend money to the newspaper industry, supposedly
a high-risk business, and the entry cost is further raised because of
the FDI bar which makes it almost impossible for a publishing house to
enter the capital market. If a newspaper stock is not available to foreign
buyers it is unlikely to receive a warm welcome by domestic buyers either.
The valuations of the business are naturally likely to be diminished.
Last year, the Mid-Day Group in Mumbai had to shelve an IPO because the
Government, under pressure from rival groups, got SEBI to force it to
withdraw its offer to FIIs, NRIs and OCBs. Narendra Mohan of the Jagran
Group of Newspapers, who as a BJP Rajya Sabha MP and a member of the committee,
is a vocal champion of freeing the industry for FDI, says that but for
the ban he would have raised Rs 150 crore by selling a minority stake
to foreign buyers. "I needed the money to upgrade and expand our
presses," he says.
Benefiting from the capital-starvation of the majority of print publishers
is a gaggle of the well- entrenched-like The Times of India, the Hindustan
Times, The Hindu and Malayala Manorama. The continuance of their dominant
positions in markets like Mumbai, Delhi and Chennai enables them to corner
almost the entire volume of advertisement income. And such skewed distribution
of the adspend helps them to carry on page and price wars, thus leaving
their troubled rivals in the double-bind of poor advertising revenues
and static sales.
Egged on by the big boys, the Government doesn't even allow Indian FIs
with some foreign shareholding to invest in newspapers. ICICI is barred
from investing in newspapers for this reason. There is, however, a growing
group of publishers now totalling 14 from across the country which is
pushing the Government to open the sector like it has done elsewhere.
The Standing Committee's report is likely to be submitted next week.
Its verdict may well be divided with the dogma-following CPI(M) Chairman
Somnath Chatterjee opposing FDI while the BJP and some others issue a
dissenting note. The Government is inclined to open the print media sector,
especially the non-news and non-current affairs portions, to FDI, but
is scared to go the whole hog and upset the behemoth barons of the press
who are fighting desperately to protect their profitable turf.
| ARGUMENTS
FOR |
PRO-LIBERALISATION |
STATUS QUOISTS |
ARGUMENTS
AGAINST
|
| The
1955 resolution prohibits Indian editions of foreign publications;
doesn't ban foreign capital for existing publications. |
THE
INDIAN EXPRESS GROUP
Publishes a flagship newspaper besides several in local languages |
THE
TIMES OF INDIA GROUP
Publishes, among others, the country's largest-selling daily |
Attempts
will be made by foreign media interests to dabble in internal politics
or destabilise governments. |
INDIA
TODAY GROUP
Publishers of the largest-selling newsmagazines in India |
THE
HINDUSTAN TIMES
Northern India's largest English-language daily newspaper |
| Government
should be consistent in its media policy. If it allows foreign investment
in TV and Internet, why not in print? |
THE
PIONEER
Among the oldest newspapers in India. Editions in Delhi, Lucknow. |
THE
HINDU
Remains unchallenged in its traditional bastion in south India |
Unwelcome
foreigners may be lurking behind the innocuous direct or portfolio
investors and resort to manipulation. |
| Should
allow limited investment to ensure that control stays in Indian hands.
Also legislation to ensure that editor is Indian. |
ANANDA
BAZAR PATRIKA
Kolkata-based, largest-selling single-edition newspaper |
MALAYALA
MANORAMA
Continues to be the largest selling daily in Kerala |
RASHTRIYA
SAHARA
Ten-year-old group has established itself in Delhi and Lucknow |
DECCAN
HERALD
The English daily that is the staple diet in Bangalore |
Fears
of a cultural invasion. Foreign newspapers not rooted in Indian ethos
will corrupt minds of gullible Indian youth. |
| When
the entire economy has been liberalised, why is the print media alone
sought to be placed in painful isolation? |
MID-DAY
The trend-setter among afternoon papers, published from Mumbai |
EENADU GROUP
A relatively new entrant but now the undisputed leader in Telugu |
BUSINESS
STANDARD
Financial daily formerly owned by the Ananda Bazar Group |
MATHRUBHUMI
Second-largest Malayalam daily, is strong in north Kerala |
Newspapers
are not high-technology products. There is little foreign media can
bring into India, so why allow them? |
JAGRAN
GROUP
Publishes India's largest-selling Hindi daily from 14 centres |
RAJASTHAN
PATRIKA
Hindi daily with editions from Jaipur, Jodhpur and Udaipur |
BUSINESS
INDIA
Large selling business magazine published from Mumbai |
SAKAL
The multi-edition daily is the largest-selling Marathi newspaper |
THE ASIAN
AGE
English daily published from seven centres including London |
LOKMAT
The Marathi daily is a new entrant but is now fairly well entrenched |
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