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BOOKS
Paging DhirubhaiAn Australian journalist's controversial career audit of
Ambani.
By
Ashok Malik
POLYESTER PRINCE
By HAMISH McDONALD
ALLEN & UNWIN
PAGES: 273
PRICE: $ 29.95
 Early
in the 1950s, officials in the treasury of the Arabian kingdom of Yemen noticed something
funny happening to their country's currency. The main unit of money, a solid silver coin
called the rial, was disappearing from circulation. They traced the disappearing coins
south to the trading port of Aden, then a British colony and military bastion commanding
the entrance to the Red Sea and southern approaches to the Suez Canal.
Inquiries found that an Indian clerk named Dhirubhai Ambani,
then barely into his twenties, had an open order out in the souk (marketplace) of Aden for
as many rials as were available. Ambani had noted that the value of the rial's silver
content was higher than its exchange value against the British pound and other foreign
currencies. So he began buying rials, melting them down, and selling the silver ingots to
bullion dealers in London. 'The margins were small, but it was money for jam,' Dhirubhai
later reminisced. 'After three months it was stopped, but I had made a few lakhs of
rupees. I don't believe in not taking opportunities.'
Hamish McDonald, from whose book the extract is taken, bears
the innocuous designation of foreign editor, Sydney Morning Herald. He spent the early
'90s as the Far Eastern Economic Review's correspondent in India. His experiences here
have culminated in a biography of Dhirajlal Hirachand Ambani, chairman, Reliance
Industries.
The book has India's biggest business tycoon so worried he
doesn't want it to reach the country. Earlier this year, HarperCollins was scheduled to
release Polyester Prince's Indian edition. When spoken to all Renuka Chatterjee,
HarperCollins' editor, says is: "As of now the book is not happening. The matter is
sub judice. The Ambanis have secured an injunction in the Delhi High Court against the
publication."
Nevertheless, the biography arrived at Australian bookstores
a week ago. At one level, there is little new in it. Much of the information --
particularly concerning the great war between Dhirubhai and Nusli Wadia of Bombay Dyeing
in the mid-'80s -- has already appeared in the Indian press. What McDonald deserves credit
for is sheer dogged perseverance. He has collated every available fact on the man -- from
Chorwad, the tiny town in Junagadh where Dhirubhai's father was a schoolmaster, to Antonin
Besse and Company, the trading firm for which Dhirubhai worked in Aden, to Maker Chambers
IV, the seat of the Reliance empire.
Strangely, the book project was launched with Dhirubhai's
blessings. After writing a laudatory cover story in the Review, McDonald broached the
subject in 1992: "Ambani seemed receptive, and agreed that his life story could be
'inspiring' for a younger generation of Indians." A year later, McDonald wrote a
critical article which the family saw as "defamatory". That was the end of any
cooperation. The authorised biographer became the rogue biographer. Most people refused to
speak to McDonald: "Those who did agree to talk for the most part insisted on
anonymity."
What interests McDonald most is the enormous influence
Dhirubhai seems to wield on the Indian government and financial system. For instance, when
he wanted to take over Larsen and Toubro (L&T): "In May 1988, the Bank of Baroda
set up a subsidiary called BoB Fiscal. Two months later it asked UTI and LIC to help it
start a portfolio by selling it baskets of shares. Oddly, 63 per cent of the basket from
LIC and 46 per cent of the basket from UTI were L&T shares, bought for a total Rs 270
million on 3 August. BoB Fiscal sold these shares two days later for Rs 300 million to
V.B. Desai & Co, a firm of sharebrokers who did a lot of work for Reliance. Later in
August, BoB Fiscal repeated the same exercise with GIC, taking delivery of L&T shares
for some Rs 141 million, about 55 per cent of the basket from GIC. These were also sold to
V.B. Desai and Co, two months later. The brokers then transferred the two lots of shares,
amounting to 8 per cent of L&T's equity, to the Reliance offshoot Trishna Investments.
Reliance suddenly emerged in October as the biggest non-institutional shareholder in the
blue-chip firm."
By a remarkable coincidence, the sons of Premjit Singh, then
chairman of BoB, ran a "polyester yarn texturising company set up in October 1986 ...
(which) worked only for Reliance".
Despite such unorthodox business practices, McDonald is
optimistic about Ambani's future: "Opium traders, slave owners, market cornerers,
share raiders and all kinds of robber barons have been able to transform themselves into
establishment." No wonder Dhirubhai is displeased. |