India Today

India Today
February 23, 1998


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ONCE AGAIN, we near a time of reckoning. As India readies for its 12th -- and possibly the most closely contested -- general election, the country waits anxiously to see which party, if any, will govern. With a tense finish on the cards, opinion polls hold particular significance. INDIA TODAY has pioneered political opinion polls, surveying voting habits since 1980 without a break. In keeping with our tradition we selected pollsters engaged in innovative work in this field. Professor Yogendra Yadav and his team at the Centre for the Study of Developing Societies conducted random sampling from electoral rolls instead of leaving it to the field researcher's whims. Their attention to detail was impressive. Indeed, for the first time in an Indian political opinion poll, the people interviewed were the same ones spoken to for the opinion poll during the last election. This approach builds internal checks and allows changes in voting intention to be accurately mapped. Says Yadav: "Psephology has been reduced to a numbers game of winners and losers; whereas it should be seen as an interface between people and power."
As the researchers were roaming the country, so were the correspondents. Our main political story brings you the colour and the people on the campaign trail -- the political jamboree behind the statistics. To produce this special elections issue, we sent out 29 correspondents and 17 photographers to 40 constituencies all over India where the most colourful battles are being fought.
Our poll predicts a hung parliament. This means more excitement and drama for the media and unfortunately less stability for the country. But don’t despair. This is merely an opinion poll. It’s the real thing that counts.

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(Aroon Purie)

 

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