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POLL 98:
ELECTION IMAGES
Cont...
Russi Mody
IndependentJamshedpur Bihar
Electorate: 11.4 lakh
Main Rival: A Mahato (BJP)
A hen shoots across the road.
"Chicken, chicken, chick- en," Russi Mody grumbles. "Let's eat." The
man's had food on his mind for a while. It's 12.45 p.m., and he's been campaigning for
three hours non-stop. At a roadside dhaba in dirt-poor Haldipokhar, he ignores the flies
and tucks into alu gobi, roti, foul chicken curry and jalebi. My oh my, is this Russi
Mody?
Campaign Car
Tata Sumo
Food
Anything he gets
Clothes
Jacket, polo, shirts, Bally,Sedago, Church shoes, Peshawari sandals
USP
I know you. you know me |
So it is. It's the comeback and personal statement all
rolled into one. At 80, he's pushing 16-hour days, fighting to recapture some of the glory
he had as the blustery boss of Tisco five years after he unceremoniously lost the job.
"Hum andolan banayenga," he exhorts workers and tribals in his
"tootu-footu" Hindi at crowded street-side meetings. "Aapki taklif meri
hoyenga." Mody's logic for seeking office is Jamshedpur's resurrection. Many believe
it's for his own. He beats on a drum, his election symbol. "He always blows his own
trumpet," gripes a TISCO executive.
Either way, people are taking notice, despite talk of a BJP
win. It's a corporate campaign: charts, former TISCO associates, Scotch. Mody is trying to
use his years at TISCO (labour-friendly pr, rural development) as ammunition in these
times of retrenchment and rising prices. "Uncle, you have to win," a tribal
youth yells as Mody drives past. "See," he preens. "And people say how can
someone who lives like a king relate to the poor?" If only seeing was believing.
-- Sudeep Chakravarti
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