What do you call a man who hates to lose? A winner?
That is too easy, too glib, and buries the story. All
Dhirajlal Hirachand Ambani ever wanted to be is the
biggest there ever is, the best there ever was. He wanted
a piece of the action -- preferably all of it. If others
wouldn't let him in, he would create his own turf and
own it all.
And
so the history of a corporate buccaneer will come to
be written. If he allows an epitaph, as he must -- the
petrochemical complexes and refineries that bear the
name of Reliance will tell it better -- it could echo
this line. A line he almost spat at me once, triggered
by a provocation about competition: "Dekho," he snarled,
"I'm not a loser."
So
what is he really, this one-time cloth trader whose
group now owns textile manufacturing companies? A ragged
marketeer for Shell in Aden whose sons now oversee India's
largest oil refinery in Jamnagar? A man who ran from
pillar to post, begging for a break, and whose representatives
-- solely on account of business interest -- now part
of an unofficial negotiating team to Pakistan at the
height of the Kargil war? A man who almost single-handedly
exploded the somnolent share bazaars into frenetic activity,
using it as a lever to gain funds and distribute wealth
on an epic scale? Dekho, he will tell you, as his sons
will, we're not losers. Failure was never an option.
The
effort has been so simple in its brilliance that it's
mind-numbing nobody thought of it before he did, the
way he did. In a country where business routinely took
consumers for a ride, Dhirubhai was the first who said:
come, ride with me. We will get wealthy together, do
you care what others say? So a licence, which detractors
said was out of turn, with superb project management,
has brought plants to manufacture textiles in Naroda,
polyester in Patalganga, petrochemicals in Hazira and
a refinery on Gujarat's coast a missile-hop away from
Pakistan.The simple expedient of ensuring generous,
timely dividends to shareholders -- in 1985 Reliance
offered the largest dividend in the history of corporate
India -- made investors feel part of his success.
It
also ensured cheap stock-market funds on tap when corporate
India was weighed down by expensive bank borrowing.
Dhirubhai redefined economies of scale for modern India,
integrating industries backward and forward, bulldozing
clearances, always growing, as many said, too fast for
his own good. He planned in such a way he wouldn't have
to pay a rupee in corporate taxes. He raised funds and
reduced his debt burden with the convertible debenture,
rarely used until he did. And all the while, he would
smile and tell us: "I'm the bubble that burst."
India Inc, such as it was, had thrived for decades --
it still does -- on a system of patronage, the cannibalistic
politics-business nexus. Monopoly controls were the
lock, licences were the key and corporate India was
in the pocket of policymakers. Dhirubhai barged into
that league, playing exactly by the established, shadowy
rules of the game. Only, he wouldn't toe the line. He
wanted the line to toe him. "I had the courage to defy
the system," he said, "face persecution even."
For Dhirubhai, now 66, the end has always been as important
as the means. That is corporate skulduggery in black
and white, and for which he has paid a heavy price.
Competition wanted to beat him down by destroying his
stock, his investors' stock and Reliance's credibility
as a fund-raiser. Dhirubhai ran an operation that bought
Reliance shares for weeks, drove prices sky-high and
bankrupted more than one broker. But he could not then
and has not been able to now, dent arch rival Nusli
Wadia's polyester empire.
By
brazenly getting projects through in a licence environment,
he made many enemies. One who almost brought him down
was V.P. Singh. In the mid-'80s when Singh the finance
minister flew as high as Reliance, Singh and Wadia won
some wars. Dhirubhai has a debilitating stroke to show
for it, a battle scar that effectively announced that
while two could play the game, one has to lose; it also
signalled his sons, Mukesh and Anil -- fiercely protective
of their father -- to take over.
Today,
Reliance is India's third-largest group after Tata and
A.V. Birla. Its books are scrutinised in as fussy a
place as Wall Street. When Mukesh and Anil talk about
"the PM" or "the President" it would be incorrect to
presume they are talking about our heads of state. When
they go vacationing in Switzerland or on safari in Africa,
they must sometimes think of where they come from, a
one-room chawl in Mumbai. They must also think of the
man who made so much possible. And while they plot and
plan and go about their business, Reliance gets bigger.
Sudeep
Chakravarti is
senior editor, India Today