For some, Friday the 13th can actually prove lucky.
Way back in 1949 it was on this day that Verghese Kurien,
a self-assured 27-year-old engineer from Michigan, had
thrown up his hands, disillusioned with a shabbily run
dairy institute he was to serve in dusty Anand. He even
put in his papers but circumstances forced him to stay
on, and emerge as the father of the country's "white
revolution".
Daring
the Indian farmer to dream, Kurien showed him how to
make it a reality. He ushered in a concept of cooperatives
where dairy farmers could own and manage profitable
agri-business enterprises with their produce, however
small it may be. It was Tribhuvandas Patel, assigned
by Vallabhbhai Patel the task of "making the Kaira farmers
happy", who had persuaded Kurien to stay on, telling
him how badly the dairy institute needed him. Says Kurien:
"Without Tribhuvandas, there would not have been a Kurien."
As
a man he is considered self-centred, authoritarian,
even offensive, but he is a thorough professional. As
head of the National Dairy Development Board, he was
the boss. A rank outsider with a sophisticated lifestyle
who didn't speak the language of the locals. Yet the
farmers regarded him as their "Dudhwallah", the "milk
man" who built a model institution of economic democracy.
Kurien
often bordered on abusing the bureaucracy but could
secure maximum support from it when in difficulty. He
was a great strategist and believed people wanted good
service, not cheap service. He had a unique ability
to conceptualise and communicate, making an impact on
farmers, national leaders, the scientific world, consumers
and the international community.
Through
his Anand model, Kurien provided great promise. He made
a point that development policies could flow from such
models, and if lessons could be generalised, the country
could transform itself from a deficit to a surplus state.
Dairy technology had earlier revolved round processing
cow's milk, and not buffalo milk. But considering millions
of farmers owned buffaloes, Kurien showed how buffalo
milk could be used for making milk powder, baby food
and condensed milk. He established brands which became
household names. Kurien provided a model of rural development
not only for the country but also for the world community.
A model where a strong, even arrogant, leader, a skilled
technocrat, a professional manager and a hardworking
small farmer could become a team to reckon with through
the simple process of organisation.
P.M.
Shingi
is professor, Indian Institute of Management, Ahmedabad.
He has co-authored Agri-Business Cooperatives.